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Sony acquires rights to air inaugural season of Premier Futsal
MUMBAI: Sony Pictures Networks India has acquired the exclusive rights to broadcast Premier Futsal, the world’s first-ever multi-national futsal league, ahead of its inaugural season.
As part of the agreement, SPN will broadcast all Premier Futsal matches live and exclusive on Sony Six, Sony ESPN and Sony AATH channels across its network, while digital consumers will also be able to live stream the matches on Sony Liv.
The multi-city franchise-based league will be played across India from 15-24 July.
Speaking about the development, Sony Pictures Networks India CEO N P Singh said, “We are investing heavily in sports and building a strong sports entertainment portfolio. Besides cricket, basketball, tennis and fight sports, SPN’s comprehensive sports portfolio includes some of the best international football properties. With the introduction of Premier Futsal, we are bringing to our viewers a game of deft skills and international marquee talent. Premier Futsal will be highly action-packed and very entertaining.”
Futsal, an indoor 5-a-side shorter variant of soccer with two halves of 20 minutes each, is governed by Futsal Association of India (FAI) with accreditation from the international governing body, Asociación Mundial de Futsal (AMF).
Futsal is an extremely fast-paced game, with non-stop action. With the match being played under 40 minutes, it makes an entertaining sports property.
The acquisition of rights to broadcast Premier Futsal enhances SPN’s offering of football programming and bolsters the range of marquee tournaments broadcast on the network, adding Premier Futsal to an iconic lineup that includes the FIFA World Cup, UEFA EURO 2016 and Copa América Centenario.
Premier Futsal is a one of its kind league which will bring the legends of football and futsal together for the first time. Led by the ‘Pele of Futsal’, Alessandro Rosa Vieira known as Falcão, the league will feature over 50 international Futsallers from four continents and 21 countries.
Premier Futsal roped in the Real Madrid FC and Portuguese soccer legend Luis Figo as its President and the current Indian heartthrob Virat Kohli as the league ambassador.
“The broadcast agreement with SPN is a truly landmark moment for Premier Futsal in our relatively short history. In the month and a bit since we unveiled the concept we’ve made a slew of significant announcements, from unveiling Luis Figo as president and Virat Kohli as league ambassador to confirming futsal legend Alessandro Rosa Vieira ‘Falcao’s’ participation in the league,” Premier Futsal managing director Dinesh Raj said.