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Slide of Star Utsav allows Zee TV to be No. 2 Hindi GEC; Zee Anmol bags top honours in rural HSM
MUMBAI: Free-to-air (FTA) Hindi GEC Star Utsav was a loser in the week ended 26 August, getting displaced from its second spot by Zee TV in the combined urban and rural Hindi-speaking markets (HSM). Star Utsav also lost its leadership position in rural HSM to Zee Anmol.
Top Hindi GECs in Urban+Rural HSM
In urban + rural HSM, the top three positions went back to the mainstream pay channels. Star Utsav had pierced this market for some time by occupying the second position.
Zee TV bagged the second position pushing Star Utsav to the fifth slot. Colors bagged the third position which was with Zee TV in the previous week.
Zee Anmol upgraded to the fourth position. The sixth to tenth positions remained unchanged.
Top shows in Urban+Rural HSM
Zee TV and Star Plus had two shows each in the list of the top five programmes, while Colors had one.
Zee TV’s ‘Kumkum Bhagya’ was the top-rated show of the week. The channel’s ‘Brahmarakshas-Jaag Utha Shaitan’ took the second spot.
The next two positions were occupied by Star Plus’ shows ‘Saath Nibhaana Saathiya’ and ‘Ye Hai Mohabbatein’.
Colors’ ‘Shakti Astitva Ke Ehsaas Ki’ took the fifth spot.
Top Hindi GECs in Rural HSM
Zee Anmol bagged top honours in rural HSM beating Star Utsav, which moved to the second position.
According to BARC data for the week ended 26 August, Star Plus and SAB TV moved one position up, while Rishtey and Sony Entertainment Television (SET) each moved a level down compared to their previous week’s ranking.
The rest of the positions remained unaltered.
Top shows in Hindi rural HSM
Zee Anmol had the most number of shows in the top 5, while Star Utsav and Zee TV had one show each.
Zee Anmol’s ‘Jodha Akbar’ continued to be the top-rated show in rural HSM, followed by ‘Bandini’.
Top Hindi GECs in Urban HSM
In the urban HSM, Life OK and Zee Anmol moved one level up to the fourth and eighth positions respectively. SET and Star Utsav saw their rankings go one level down.
The top three channels continued to be Star Plus, Colors and Zee TV, necessarily in that order.
Top 5 shows in Urban HSM
The urban top five programmes were more evenly split, with Star Plus having two shows in the list and Zee TV, SET and Colors having one show each.
‘Kumkum Bhagya’ was the top-rated show, followed by ‘Saath Nibhaana Saathiya’.
‘The Kapil Sharma Show’ on Sony was the third-ranked show of the week.
Top Hindi movie channels
It was status quo in the Hindi movie genre as far as the top four rankings go. Max, Sony Wah, Zee Cinema and Star Gold occupied the list, necessarily in that order.
The fifth place, meanwhile, went to Star Utsav Movies. In the previous week, the fifth slot was held by Rishtey Cineplex.
Top 5 programmes
Sony Max and Zee Cinema had two movies each in the top 5 programmes’ list while Star Gold had one.
‘Baaghi’ on Zee Cinema was the top-rated movie of the week, followed by ‘PK’ on Max. ‘Sholay’ on Star Gold took the third spot.