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SET takes ‘Indian Idol Junior’ auditions digital through Sony Liv
MUMBAI: Sony Entertainment Television (SET) has unveiled its singing reality show ‘Indian Idol Junior’ by kicking off the auditions in Kolkata. For the first time, the channel is taking the auditions on the digital platform through its Sony Liv website and application.
The digital process of auditioning has been termed ‘Digital Ace’ and to participate through the platform, kids can upload their audio or video performances on the Sony Liv website or app. A digital jury will review all the performances, wherefrom they will select 12 participants for the jury round in Mumbai. Of these 12, the top four will get an opportunity to perform in front of the show’s judges.
SET SVP and marketing head Gaurav Seth said, “After the overwhelming response to the previous season, we are delighted to announce the commencement of ‘Indian Idol Junior’ auditions. We would like to urge all the kids to show their singing talent and be a part of the new season. Digital Ace will only help kids to give the long lines a skip and impress the judges through their audios or videos. It’s definitely an endeavour that will help aspirants all over.”
The second edition of ‘Indian Idol Junior’ will be judged by Vishal Dadlani once again, who will be joined by Salim Merchant and Bollywood actress Sonakshi Sinha. Singer Shalmali Kholgade will be the special judge for the auditions. The first leg of the auditions kick-started in Kolkata.
After Kolkata, the audition process will move to Delhi, Chandigarh, and Mumbai on 11 April, 18 April, and 25 April respectively.
The show is slated to go on air by the end of May. Meanwhile, the channel is gearing up to launch a fiction show titled ‘Reporters’ in the 9 pm primetime slot on 13 April and its mythological show ‘Mahabali Hanuman’ on 4 May in the 8 pm band.