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SET Asia acquires American College Cricket media rights

MUMBAI: Sony Entertainment Television Asia (SET Asia) has acquired exclusive media rights to American College Cricket (ACC).

As official broadcaster, SET Asia will broadcast major matches including regional and national semi-final and final matches.

ACC and SET Asia will provide cricket-loving students in the US and Canada with opportunities to play the sport at a competitive, national level. With an increasing interest in the game and growth in available resources, cricket in North America is now poised to expand its player and viewership base.

ACC president Lloyd Jodah said, “It’s the right time, and Sony is the ideal broadcast partner for American College Cricket to go back on TV. Since March 2009 we’ve been setting the bar for cricket in America, and Sony’s experience in broadcasting major tournaments will ensure we take cricket in the USA to the next level.

“America and Canada will get to see the young talent representing well-known universities, which in addition to their educational reputations, are major brands in sports such as football, basketball, baseball, soccer and more. American College Cricket has created a new platform that, together with SET Asia, will raise the stature of the game in North America significantly higher.”

SET Asia SVP international business head of the Americas Jaideep Janakiram said, “SET Asia is developing relevant, localised content to cater to the preferences of youth in the United States. We believe cricket, played locally, will be a driver for success. We are excited about the partnership with ACC, not just broadcast rights but also the key role we play in amplifying the game in North America.”