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Saral Jeevan celebrates first anniversary with new shows

MUMBAI: Kannada infotainment channel Saral Jeevan, which started its journey last year on 19 February, is celebrating its first anniversary with the launch of new shows.

The channel is set to launch three weekend programmes tomorrow (Sun, 19 Feb) and two weekday programmes the day after (Mon, 20 Feb).

Saral Jeevan Channel LogoFor weekends, the channel has lined up ‘Jai Jawan’ (Stories of Veer Jawans), ‘Nam Campus’ (Our Campus) and ‘Kachaguli’ (The Comedy Show).

‘Jai Jawan’ will present the stories of brave army men who laid down their lives for the motherland. The show also intends to mobilise funds voluntarily and the same to be handed over to needy families. The show will air every Saturday and Sunday at 7:30 pm.

‘Nam Campus’ (Sat–Sun at 7 pm) will showcase the fun side of college and the livewire energy of students. The show will be driven by students who actively make noise to make their points! It will feature cool topics for short debates and customised famous sayings for fun. There will also be pre-planned events at colleges where students will try their best to present their talent in front of a packed audience.

To be aired at 6.30 on weekends, ‘Kachaguli’ combines humour with a public interest message. While the show will focus on theatrical humour as the core thread, the end of every episode will convey a key public interest message.

The new weekday shows to be rolled out by the channel are ‘Seethe Lokamathe’ (mythology series) and ‘Belli Parade’ (the golden era of Kannada cinema).

‘Seethe Lokamathe’ is based on the Ramayana and will air Monday–Friday at 7.30 pm. It will replace the existing show ‘Mannina Maga’. The 500-episode series is said to feature state-of-the-art production and graphics to match the grandeur of the era.

‘Belli Parade’ is a show dedicated to the golden era of Kannada cinema, the early ’70s–’90s. To be aired every Monday to Saturday at 9 pm, the show will present real-life stories, insights and unforgettable incidents that transformed men and women into legends who rewrote history. It will replace ‘Anthima Dinagalu’.

Speaking about the new programming, Saral Jeevan business head Raghunath Reddy said, “Our programmes are inspired by Indian heritage and culture. Viewers have always liked our approach of differentiated Indian content. Today our brand credibility is high and loyalty is growing. Viewers want to see more such content. The new programmes are an extension of the above.”

Saral Jeevan’s flagship programmes include ‘Mahapayana’, ‘History’, ‘Sadhu Parampara’ and ‘Grandmother Tales’. The channel’s affinity index is high among urban viewers and the upper strata of NCCS viewers. The philosophy is to present inspiring, motivational and factual content that is positive in nature.

Saral Jeevan editor MS Raghavendra stated, “Programmes such as ‘Kote Helida Kathe’ (Forts of India), ‘History’, ‘Jnanapada’ (Folk) and the National Award-winning agricultural show ‘Mannina Maga’ have pushed us to deliver quality and unique programming. We are sure that the new programmes will be liked by our viewers.”

Saral Jeevan is available as a full-fledged satellite channel across MSOs in Karnataka and on Tata Sky (#1641). It is part of CG Parivar Global Vision, founded by Chandrashekhar Guruji, who is the pioneer in Saral Vaastu.