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SAB TV’s ‘Taarak Mehta’ most popular show in 3 metros: Study

MUMBAI: SAB TV’s popular comedy show ‘Taarak Mehta Ka Ooltah Chashmah’ has topped the chart for the most popular TV shows across the three metros of New Delhi, Mumbai and Bengaluru, as per a study by smart TV remote app provider Peel.

Funded by e-commerce giant Alibaba, the California-based company has announced that its smart remote app has generated 100 billion remote commands since launch three years ago. Half of these remote commands have been registered in the last eight months only.

Top show

As an example of the insights gained, Peel looked at the top show, the top genre and the top TV brand in four metros across India, based on a sampling of the insights gathered from users of the Peel app and platform.taarak-mehta-ka-ooltah-chashmah

The study revealed that even after around 1,700 episodes over the last eight years, sitcom ‘Taarak Mehta Ka Ooltah Chashmah’ remains the most popular show in New Delhi, Mumbai and Bengaluru, but ranks at number two in Hyderabad, where Sony Entertainment Television’s crime-based show ‘CID’ tops the charts.

Colors’ comedy show ‘Comedy Night with Kapil’ attained the number two spot in Delhi, but was pushed down to third in Mumbai, Hyderabad and Bengaluru, as ‘CID’ also took the number two position in Mumbai and Bangalore.

Content genre

In terms of content genre, Mumbai and Bengaluru viewers preferred comedies, followed by dramas and news. The audience in New Delhi too preferred comedies and then thrillers and dramas.

In Hyderabad, news tops the list, followed by sports talk and consumer programming.

TV set brands

Among the most popular TV set brands in New Delhi, Mumbai, Hyderabad and Bengaluru, Samsung was first, followed by Sony and then LG.

In contrast, Samsung and LG edged Sony out in the top two spots across TV brand positions among homes in Seoul, Dallas, Barcelona, Cairo and Rio de Janeiro.

Peel has released a revamped version of its Android app, including a customisable remote widget that can appear on a phone’s lock screen without launching the app. Peel is also available as a free app on the iTunes App Store for Apple iOS devices.

The company recently topped 100 million registered users worldwide, of which 25 million are in Asia. India has emerged as one of the fastest growing markets for Peel, doubling every six months. The large number of TV viewers give the company unprecedented insights into global viewing habits.

Peel co-founder and chief product officer Bala Krishnan said, “Our users have ‘peeled in’ to 5 billion TV shows since we launched. We currently have viewer data on six shows every second that helps us improve our content discovery features and the overall performance of the app. It also provides us a unique real-time window into the living rooms of millions of households in India and 200 other countries that can help serve content that viewers really want.”

In India, the Peel app comes preloaded on many of the smartphones including the Samsung Galaxy S4, S5 and S6, HTC’s M8 and M9, as well as models from Karbonn, Celkon, Xolo and Panasonic.

Peel makes it easy for Indian consumers to switch to a smartphone remote because it works with all popular brands of TVs sold in India and 600 different types of set-top boxes, including those from Airtel, Tata Sky, Dish TV, Hathway, DEN and Siti Cable. For Indian consumers, Peel features TV listings from WhatsOnIndia.

In addition to being used to control TVs, STBs and other entertainment devices, the Peel remote app is also optimised to control brands of air conditioners and heaters. More smart home devices are planned for the future.