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SAB TV partners Twitter to promote new show

MUMBAI: Light-hearted family entertainment channel SAB TV has partnered microblogging site Twitter to promote its new show ‘Y.A.R.O K Tashan’.

In collaboration with Twitter, the channel has created a Twitter bot representing the humanoid, Y.A.R.O, a lead character in its new show.

The bot replicates the characteristics of Y.A.R.O by answering all kinds of question thrown at it. The show focuses on the relationship with friends and family, importance of love and humanity. In line with the new-age concept of the show, the channel has also implemented this idea for its online and on-ground marketing promotions.

Y.A.R.O K Tashan

Under this initiative, anyone on Twitter can tweet any question with the hashtag #SABKaYaro to get a response to the question in just a second. One can ask any generic question they like, and they will get a response from Y.A.R.O through SAB almost instantly. Netizens can experience the brilliance of the technology and intelligence that Y.A.R.O embodies.

SAB TV senior EVP and business head Anooj Kapoor said, “The partnership with Twitter is intended to provide our potential viewers a holistic experience of extraordinary powers of Y.A.R.O. The initiative makes it convenient for people to access Twitter and comprehend the genius of Y.A.R.O”

Twitter India head of TV partnerships Viral Jani said, “Twitter is live, public and conversational, and we encourage our partners to use our platform in an innovative manner and to its full potential. This initiative is a great example of bringing alive a character on Twitter as an auto-response bot and of amplifying it to audiences by showcasing tweets on a billboard in real time.”