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SAB Group lists TV Vision; market cap of 3 firms at Rs 1,872.8 cr

maastiiMUMBAI: The Sri Adhikari Brothers (SAB) Group, owned by brothers Markand and Gautam Adhikari, listed two of its companies on the stock exchanges today. The combined market capitalisation of its three media companies stands at Rs 1872.81 crore (Rs 18.73 billion).

TV Vision Ltd, which listed today and houses the broadcasting business of the group, has a market cap of Rs 846.53 crore (Rs 8.47 billion). The scrip opened at Rs 254.95 on the BSE and closed at Rs 242.25.

DABANGGThe other company to list today is SAB Events and Governance Now Media Ltd. Holding the publishing and events business, this company ended the day with a market cap of Rs 101.12 crore (Rs 1.01 billion). Opening at Rs 101.50 on the BSE, the scrip closed lower at Rs 96.45.

Sri Adhikari Brothers Television Network Ltd (SABTNL), the older entity that was listed 21 years ago, has a market cap of Rs 925.16 crore (Rs 9.25 billion). The scrip closed 0.46% higher at Rs 264.75 per share. This company will focus on content and digital business.

DHAMAAL GUJARATThe business restructuring involved the demerger of various verticals. Listing the entities separately was a part of this process.

TV Vision currently runs five television channels—Mastiii (Hindi music), Dabangg (Bhojpuri), Maiboli (Marathi), Dhamaal Gujarat (Gujarati) and Dillagi (Hindi entertainment channel for towns with less than 1 lakh population).

DILLAGIThe plan is to launch four channels, including a national Hindi general entertainment channel in the comedy genre named ‘Happii’ . The channel will launch with three hours of original content a day.

The other launches planned are a music channel for the Northeast called Se7en and entertainment channels in Bengali channel and Punjabi. The music channel will have international and local music content from the Northeast region.

MAIBOLISABTNL is planning to expand its TV and movie production business. The company is also going to explore digital expansion opportunities.

The company has soft launched a digital platform called ‘Happii Fi’. Two state-of-the-art studios are going to be set up.

SAB Group is looking to invest Rs 400-500 crore (Rs 4-5 billion) over three years even as it seeks to expand in broadcast and digital segments.