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SAB expands reach in MENA with OSN’s Pehla platform

MUMBAI: SAB has signed a carriage deal with UAE’s pay TV network OSN to expand its reach in the Middle East and North African (MENA) region.

SAB will now be available on OSN’s Pehla platform. Popular with families, SAB has achieved over 300 per cent growth in viewership over the last few years, particularly among youth and children, the company said in a statement.

SAB will join Pehla’s growing portfolio of over 30 South Asian channels in Hindi, Urdu, Bengali, Tamil and Malayalam.

MSM EVP and head of international business Neeraj Arora said, “We identified a unique offering in the South Asian television sector with SAB TV, which offers round-the-clock and original family comedy content. Our emphasis is to connect with families by providing innovative, light-hearted and clean entertainment. Our partnership with OSN will take SAB TV to a wider audience of not just Indians but people from across South Asia, who live and work in the MENA region.”

OSN has also added GEO News, the Pakistani news channel to its roster.

OSN CEO David Butorac said, “Since its launch in August 2013, the response to OSN Pehla has been overwhelming. The large community of South Asians who live in the MENA region can now have complete control over their entertainment experience though our award-winning technology and can enjoy world-class cricketing action in high definition. We are delighted that OSN Pehla serves as a bridge for the large South Asian community to their home countries.”

“GEO News and SAB TV have clearly proved their popularity among South Asians. With the addition of several channels planned in the next few months, we are redefining the South Asian TV experience,” Butorac added.

SAB and GEO News will be available on OSN Pehla Prime and OSN Pehla Variety packages.

OSN boasts of the most comprehensive portfolio of exclusive rights from all the major studios including Warner Brothers, Paramount, Fox, Disney, Sony, MGM, Universal, HBO and DreamWorks and offers access to the world’s leading television brands including Disney channel, Sky News, Discovery Network and Nat Geo.

The OSN platform is owned and operated by Panther Media Group Limited and is owned by KIPCO and Mawarid Group Limited.