23 Sep 2017
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Saaibaba Telefilms launches talent management vertical ‘Artist4forty’

MUMBAI: Production house Saaibaba Telefilms Ltd has launched its new talent management vertical ‘Artist4forty’.

The company is engaged in identifying and grooming raw talent from across India and aims to provide a platform to budding artists by imparting training and mentorship.

With the success of the recent series ‘India’s Raw Star’, Saaibaba Telefilms has brought on board a team of artists which include Darshan Raval, Rituraj Mohanty, Mohit Gaur, Mansheel Gujral, Pardeep Singh Sran, Dipti Sharma, Suraj Biswas and Mohan Rathore among others. It will mentor and train them into becoming the next generation stars of the Indian music industry.

Under the new vertical, the company recently launched Darshan Raval’s new single ‘Ishq Chada Hai’. It is his first official video to be released after ‘India’s Raw Star’.

Under the guidance and expertise of Gajendra Singh, ‘Artist4forty’ with an objective to adopt raw folk talents, has also recently launched a musical reality show ‘Folkstars: Maati Ke Laal’ on DD Kisan which is being judged by Annu Kapoor and Ila Arun.

Saaibaba Telefilms Ltd MD and chairman Gajendra Singh said, “Saaibaba Telefilms Ltd is delighted to announce the launch of our new talent management vertical ‘Artist4forty’. We endeavour to devote our knowledge, understanding and experience to craft these budding artists into leading stars of the Indian music industry. Our objective is to provide a holistic development platform to the artists associated with us where they can not only showcase their talent but also grow in their journey towards stardom in the music industry.”

“Just like A440hz denotes the perfect tuning pitch for a sound musical note, ‘Artist4forty’ will adopt a holistic development approach to mentor the budding artist, thereby creating a talent pool of pitch perfection,” the company mentioned.

It has implemented a training structure that will improve the vocal skills of the artist and also elevate them with a specially designed personality development programme, while building their career path.

“Saaibaba Telefilms has been the pioneer in introducing new musical shows and raw talents in the industry. Now, the aim is also to mentor and promote the artist to achieve new heights of popularity and recognition across the country and around the world,” he further added.