20 Sep 2017
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Republic TV to provid­­­e VR content on its digital platform

MUMBAI: Arnab Goswami’s Republic TV will produce virtual reality (VR) content, which it will make available on its digital destination republicworld.com.

The announcement was made by Goswami at the Zee Melt conference.

VR is a computer technology that use headsets, sometimes in combination with physical spaces or multi-projected environments, to generate realistic images, sounds and other sensations that simulate a user’s physical presence in a virtual or imaginary environment.

Republic TV COO Jay Chauhan said that VR is not just a new content experience but also an additional monetisation opportunity.

“Virtual reality is the first of our initiatives to bring new content experiences to our audiences. It’s a cool way of storytelling because it transports people right to where the action is—no barriers stand in the way. Besides it also opens up new monetisation opportunities for us,” Chauhan said.

He further added, “Our VR content will be available on republicworld.com, as a new team and our newly constituted VR cell built in collaboration with experts from across the globe will begin rolling out amazing VR content in the weeks ahead.”