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Television

Will Sun TV go beyond its regional TV broadcasting play?

At the AGM, the shareholders sought Sun TV Network to launch a national TV channel. While noting the point, the company management said that it cannot comment on such a move as it is a strategic-led question.

Star Vijay sees change of guard; Balachandran steps in as Sriram quits

Balachandran will be the deputy biz head of Star Vijay, reporting to Star India CEO South Kevin Vaz. He was earlier SVP planning and marketing of Star Vijay.

ZEEL to launch its first movie channel in South with Zee Cinemalu

Telugu will be the first market in South India where ZEEL will have a movie channel to complement the GEC. Zee Cinemalu will be targeted at youth above 18 years, with a skew towards male audience. Actor Vidyullekha Raman is the face of the channel.

Star ups the ante in Tamil market with male-focused GEC Vijay Super

Star has soft-launched a 2nd GEC for Tamil Nadu. Vijay Super is positioned as a male-focused channel. Besides soaps and movies, it will air sports content like the Tamil Nadu Premier League.

Sun TV Q1 net up 19%, IPL franchise’s operating loss at Rs 31.8 cr

Sun TV posted operating loss of Rs 31.8 crore in Q1 from Sunrisers Hyderabad. Revenue from the IPL franchise stood at Rs 144 crore while expenditure was at Rs 175.84 crore.

Eenadu Television launches ETV Telugu HD

Priced at Rs 40 on RIO basis, ETV Telugu HD has initially launched only on cable TV networks. It is also available on HITS platform NXT Digital.

Star to rebrand its Kannada channels on 25 July

Star is rechristening its Kannada GEC Suvarna and movie channel Suvarna Plus as Star Suvarna and Star Suvarna Plus on 25 July.

With Zee Yuva, ZEEL to play with two GECs in the Marathi market

Zee Yuva will launch on 22 August. Marathi will become the first regional-language market where ZEEL will have two GECs.

Viacom18’s two-channel strategy to fortify pole position in Kannada GEC market

The launch of Colors Super is timed right. Colors Kannada, Viacom18’s senior channel, is a ruler in that market and enjoys an audience share of 36% in the genre. In the Viacom18 stable of regional GECs, Colors Kannada is also the most profitable channel.

ZEEL’s second Marathi GEC to launch in August

ZEEL is launching a Marathi youth GEC called Zee Yuva in August. The content shown on the new channel will portray the emotions of the youth.