19 Oct 2017
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Vijay TV to ring in Puthandu with special shows

Vijay TV is all set to add a dose of movie premieres and chat shows for its viewers in the Tamil New Year on 14 April.

Zee Tamizh lines up special programmes for Tamil New Year

To celebrate Puthandu or the Tamil New Year on 14 April, Tamil general entertainment channel Zee Tamizh has lined up special programming for its viewers with a mix of movies and special non-fiction shows.

ETV Kannada builds on the pillars of non-fiction content

The Kannada version of ‘Bigg Boss’ is the game changer. ‘Indian’ was another great success. The remakes of ‘Balika Vadhu’ and ‘Madhubala’ have also worked.

ETV Bangla out to carve a niche with afternoon programming

Unable to make a dent in the prime time viewing hours, Bengali general entertainment channel ETV Bangla has decided to cultivate the afternoon band as it gears up to fight in a market that is dominated by two big players, namely Star Jalsha and Zee. No original content airs during this time zone on other Bengali GECs. So from 15 April, ETV Bangla will start ‘Duronto Dupur’ (long afternoons) and launch four new shows from 1–4 pm, including a Bengali remake of ‘Balika Vadhu’.

ETV plans to launch a Punjabi news channel

Even as it is launching a Hindi news channel for Haryana and Himachal Pradesh, ETV News Network plans to launch a separate Punjabi news channel in future to serve that market.

Asianet to kick off ‘Star Singer’ season 7 on 31 March

Asianet will launch the seventh season of ‘Star Singer’ on 31 March; hunting for talented singers, the show will see 17 contestants vying for the winner’s title.

TV18 launches Kannada news channel ETV News Kannada

ETV News Network has launched ETV News Kannada. Earlier this month, the company had launched ETV News Bangla which started transmission from 17 March. Other channel launches are in pipeline.

Sun TV designs digital play, syndicates content to iTunes, YouTube

Sun TV inks syndication deal with YouTube and iTunes to offer its content on a PPV. Since the firm does not have rights to shows, it will mainly be movies and music from its library.

ETV Marathi in investment mode, eyes turnaround in 3 years

ETV Marathi will result in short-term loss due to the heavy investments being made, said Anuj Poddar; the turnaround story should start within three years.

Zee Tamizh honing strategy to make a mark in the Tamil market

With Sun TV Group no more dominating the cable TV distribution business after the emergence of Arasu Cable, several broadcasters are hoping that the market will open up for them. Zee Tamizh is steadily building up the pace.