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Pogo to air animated version of ‘Sholay’ on 26 Jan
MUMBAI: Pogo, Graphic India and Sholay Media and Entertainment have teamed up to launch the animated reinvention of Hindi classic ‘Sholay’. As per the agreement, the partners will produce four television animation films, with the first instalment ‘Sholay Adventures’ premiering on Pogo on 26 January at 12 pm.
‘Sholay Adventures’ will introduce Jai and Veeru in new and mischievous kid avatars. Parents will remember the enduring qualities of friendship and loyalty from the original film, while kids will experience heroes like Jai and Veeru for the very first time. ‘Sholay Adventures’ will bring together two generations in a new fun adventure.
Commenting on this partnership, Turner International India South Asia managing director Siddharth Jain said, “With Pogo, we have always strived to create local content that resonates with Indian kids. By partnering with Graphic India and Sholay Media Entertainment to reinvent an iconic movie like ‘Sholay’, we hope to engage and entertain not only kids but also parents.”
“’Sholay’ is beloved by millions of people across the country. We are thrilled to be working with Sholay Media and Entertainment and Pogo to take these iconic characters into exciting new stories through animation for the first time,” commented Graphic’s co-founder and CEO Sharad Devarajan
As 10-year-olds working for Thakur Uncle’s secret Sholay police agency, they’re on a mission to stop Gabbar Singh and his villainous group of monsters and criminals known as the Fright Force! The fate of the world is in the hands of these two best friends.
The new animated look of the beloved movie characters were created by Graphic India’s SVP creative Jeevan J Kang, with the script for the animated series having been written by Alok Sharma, a lead writer on Cartoon Network’s hit series, ‘Roll No. 21’.
Sholay Media and Entertainment chairman Sascha Sippy said, “The plans for Sholay moving forward in this space are immense! Our partnership with Graphic India and Turner has allowed us to re-imagine the origins and characters of Sholay in new and exciting ways for animation.”
Beyond animation, Graphic India and Sholay Media and Entertainment will also introduce books, merchandise and other products for kids based on the new ‘Sholay Adventures’.