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‘PK’ premiere takes Sony to No. 5 spot
MUMBAI: After tasting success at the box office, Aamir Khan’s ‘PK’ has helped Sony Entertainment Television jump to the number five spot on the Hindi general entertainment chart for Week 25.
For the week ended 26 June, SET recorded a viewership of 236.33 million, which helped the channel to make it to the fifth spot, replacing sister channel SAB TV.
The premiere of ‘PK’ on 21 June at 8 pm was also the top-rated Hindi entertainment programme and garnered a viewership of 10.33 million, much higher than the other programmes on the chart.
As per SET, it has been the highest-rated premiere across all channels in 2014–15 until now.
During the week ended 26 June, genre leader Star Plus, as well as No. 3 and No. 4 channels, respectively Zee TV and Life OK, witnessed gains in viewership. Colors was the only GEC among the top five to see a marginal fall in viewership, BARC data shows.
In terms of the top five programmes of the week, SET led the chart with ‘PK’, and Star Plus and Colors occupied two positions each.
Star Plus took the second and third spots with ‘Saath Nibhana Saathiya’ and ‘Yeh Rishta Kya Kehlata Hai’ respectively, both of which saw a rise in viewership.
Meanwhile, Colors took the fourth and fifth spots on the chart with ‘Sasural Simar Ka’ and ‘Chakravartin Ashok Samrat’. The historical show fell to the fifth spot after seeing a drop in viewership.
In the previous week, Star Plus’ special event ‘Star Parivaar Awards 2015’ had held the top position on the chart.
The week ended 26 June also brought about a change in the Hindi movie genre, with Sony Max taking the lead once again, after two weeks.
Max was the only channel in the genre to see a rise in viewership. Zee Cinema, on the contrary, saw a slight drop, thus slipping to the number two spot on the chart. Star Gold maintained its third position despite a marginal fall in viewership.
With regard to the top five movies of the week, Max once again topped the chart. The week’s top-rated movie was ‘Yevadu’.
Zee Cinema occupied all the other four spots on the table. Surprisingly, as in the previous week, ‘Hum Saath Saath Hain’ was the second-most-watched movie on Zee Cinema.
The third, fourth and fifth spots were held by ‘Sholay’, ‘Dhamaal’ and ‘Main Tera Hero’ respectively, all of which aired on Zee Cinema.