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&pictures turns 2, to launch property ‘&HD Exclusive’
MUMBAI: Zee Entertainment’s Hindi movie channel &pictures is completing two years on 18 August. To mark the anniversary, it is launching a new property ‘&HD Exclusive’ on &pictures HD.
‘&HD Exclusive’ will air at 8 pm and will focus on premiering movies on the channel.
ZEEL Hindi Movie Channels business head Ruchir Tiwari said, “It has been a fantastic journey for us at &pictures. Celebrating the second anniversary of &pictures, we are launching a unique offering, ‘&HD Exclusive’, for our valued viewers. The premiere property on &pictures HD will showcase films that have been carefully handpicked and will be available exclusively only for its audiences.”
Beginning this quarter and building on its brand promise, &pictures will showcase bigger movies for its audiences. The channel is all set to host a bouquet of world television premieres of latest films like ‘Dil Dhadakne Do’, ‘Tanu Weds Manu 2’, ‘Bangistan’, ‘NH10’ and ‘Badlapur’, amongst others.
The channel is also gearing up for more varied content in the second half of the year.