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PGA Tour extends deal with Sky Sports
MUMBAI: The PGA Tour and Sky Sports have announced an extension of their existing broadcast agreement for the UK and Ireland whereby Sky will continue to have exclusive rights to televise live all PGA Tour tournaments through 2021, including the biennial Presidents Cup.
In addition to all FedExCup tournaments and the Presidents Cup, the PGA Tour will also license Sky additional live content for its television and digital platforms. This will include featured group coverage of European members of the PGA TOUR several times per year.
PGA Tour commissioner Tim Finchem said, “Sky is the preeminent sports network in the UK and has been a valued broadcast partner of the PGA Tour. The Tour and Sky strongly believe in the value of our existing relationship and are excited about the future, a future that includes compelling new content that is tailor-made for tournament telecasts in the U.K.”
Sky Sports MD Barney Francis said, “Sky Sports is the U.K.’s home of golf, with more of the best coverage of the best players competing in the best events than anywhere else. This new agreement with the PGA TOUR is huge for us, enabling us to guarantee our viewers long-term U.S. golf coverage for the next eight years.”
The customised content is first deliverable from the Tour’s new Transmission Hub, a mobile production facility that was developed to greatly enhance the Tour’s capability to produce and distribute specific live content for digital platforms and international television broadcasts directly from tournament sites. The Hub has the capability of taking 10 simultaneous live feeds from the golf course, from single camera to full production.
PGA Tour executive VP for television, digital media Rick Anderson said, “We are very excited about what we will be able to accomplish through the Hub. Delivering customised content to markets like the United Kingdom allows us to better serve our fans by providing deeper coverage of the players they want to follow.”