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PCB bets on MoU with BCCI for maximising revenue from media rights sale

KARACHI: The cash-strapped Pakistan Cricket Board (PCB) hopes that the resumption of cricketing ties with India will help it maximise revenue from the sale of media rights.

PCB chairman Shahryar Khan was in India to meet the new office bearers of the Board of Control for Cricket in India (BCCI) and to review the memorandum of understanding (MoU), under which the two arch-rivals will play six series until 2022.

As per the MoU, which is yet to be confirmed by the BCCI, the two teams will play the first series in December this year.

“There is a slight problem in us trying to sell our media rights for next five years, but I feel that as soon as we get green signal to play the series in December from the governments, it will be a big help for us to sell the media rights for the right price,” Khan said.

He added, “I went there to get confirmation for the MoU as we have to play the first series in December in Dubai, Sharjah, and Abu Dhabi.”

It is pertinent to note that the PCB is selling media rights on a series-to-series basis due to turbulence in the board. Ten Sports was the incumbent media rights holder. However, the interest in the PCB media rights will heighten should the MoU with BCCI get finalised. However, that is only possible once the Indian government gives a go-ahead.

On his five-day visit to India, Khan met new BCCI president Jagmohan Dalmiya and secretary Anurag Thakur besides Minister for Information & Broadcasting, Finance and Corporate Affairs Arun Jaitley.

“I can say I have come back satisfied with the response I got. There was no lollipop given to me and only ground realities were discussed. Dalmiya told me he wants the series to be held, but we have also sent him a copy of the MoU for confirmation,” said an elated Khan.