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Panesar quits Star as EVP distribution
MUMBAI: Television distribution veteran TS Panesar has called it quits at Star India. As executive vice president, he was handling the distribution of all Star India channels for direct-to-home (DTH) and digital addressable system (DAS) markets.
Panesar is currently serving his notice period till the end of this month, a source said. He could not be contacted till the filing of this report.
He has had a long stint at Star Sports (formerly ESPN Star Sports) and was part of the original team that saw the sports channel go the pay TV way. He was instrumental in setting up the pay TV business for the sports network.
He was the head of the affiliate business for ESS prior to its merger with Star India. In 2012, 21st Century Fox (then News Corp) had bought out ESPN’s stake for $335 million.
Following the acquisition, the India business was handed over to Star while the rest of Asia business remained with Fox International Channels (FIC). Panesar continued to lead affiliate sales business for Star Sports in India.
After the demerger of MediaPro, the distribution JV between Star DEN and Zee Turner, Panesar was given the mandate to distribute all Star India channels for DTH as well as DAS markets.