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Over 100 mn Indian viewers tune in on the opening day of ICC World Cup
MUMBAI: The ICC Cricket World Cup 2015 saw 101 million Indian viewers (TAM data CS4+ extrapolated to the universe using a standard conversion factor) tuning in on the first day of the tournament, according to Star Sports.
The inaugural day saw New Zealand versus Sri Lanka and England versus Australia matches.
67 per cent of the viewership for the opening day’s game—Australia versus England—came from Hindi + vernacular feeds with English at 33 per cent. This reflects a shift from the prior edition of the World Cup where English dominated with a 55 per cent share.
The World Cup buzz renewed the Australia–England rivalry as viewers lined up in big numbers to watch the co-hosts take on their archrivals, irrespective of the time zone. The 9 am game delivered 2.5 times the ratings of the recently concluded tri-series and over ten times the viewership of any other Australia–England game, including day and night matches, in the last one year, said the broadcaster.
With nearly four million households having access to HD, Star Sports aired the games across a network of four HD channels including the newly launched Star Sports HD3, India’s first all Hindi HD channel for sports. In a global first, Star Sports 4K was launched giving cricket fans a chance to enjoy the sport in Ultra HD resolution.
The World Cup buzz also dominated the social trends online, with fans extremely vocal in their enthusiasm. The opening day witnessed 131,000 conversations from 80,000 unique authors delivering 1 billion impressions in India for the two matches.
Star India had announced many firsts for this edition of the World Cup. These included a multi-lingual feed in six languages, launch of the first ever Hindi HD channel for sports, a global first broadcast of cricket in 4K, as well as a host of marketing initiatives to ensure a spectacular ICC World Cup 2015.