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Outdoor Channel Asia inks pan-regional agreement with ESPN
MUMBAI: Outdoor entertainment channel Outdoor Channel Asia has signed an exclusive pan-regional agreement with ESPN which will see the channel becoming the exclusive pan-regional broadcaster of the IndyCar Series, X Games Austin and X Games Aspen in Southeast Asia and parts of the wider Asia-Pacific region.
Though the deal is exclusive pan-regionally, it allows individual country-by-country deals to co-exist.
As part of the multi-year agreement, Outdoor Channel and ESPN will jointly promote and market the IndyCar Series and the two signature X Games events across Southeast Asia and target regional broadcast sponsors with the aim of growing the respective franchises in the region.
The move comes after Outdoor Channel strengthened its Asian programming slate, with a string of new shows airing in 2014, including Ironman Asia Pacific Championships, Australasian Safari, World Heli Challenge, Wild Spirits, FIA Asia Pacific Rally Championships, Langkawi International Mountain Bike Challenge, Kiteboard Tour Asia, to name but a few.
Multi Channels Asia MD Gregg Creevey said, “We are pleased to be able to announce the cooperation with ESPN, which we hope will be the first of many collaborations in Asia-Pacific. Both IndyCar and X Games have tremendous following in the US and globally and present enormous potential for growth in the Asia-Pacific region. We believe that by working closely with ESPN, we will be able to draw in new fans and bring these franchises to the next level.”
ESPN Asia/Pacific VP and GM Mike Morrison added, “The X Games and IndyCar are incredibly exciting world-class competitions that have set benchmarks for the best in action sports and motorsports competitions. We’re excited to be able to connect such dynamic sports action to millions more fans across Southeast Asia where we know there is great sporting passion.”