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Odisha gets its first movie channel Alankar TV
MUMBAI: Odisha has finally got its first movie channel, Alankar TV. The promoters of MSO Ortel Communications have launched the channel to beef up their television broadcasting business, which is housed under Odisha Television Network (OTN).
The 24×7 Odia movie channel completes the bouquet of the network comprising a news channel (OTV), a general entertainment channel (Tarang), music channel (Tarang Music), and a devotional channel (Prarthana).
The network believes that every genre should have a dedicated channel in order to cater to the diverse tastes of Odia audience in and outside the state.
“A movie channel was the missing piece, and with the launch of Alankar, we have completed our bouquet. A 24-hour channel with all genres mixed is not enough. To date, no one has a movie genre-specific channel in Odisha. All our competitors have a single channel with mixed genres. This is where we are different,” said Alankar TV creative head Ranjan Satpathy.
Alankar TV will primarily air latest and classic Odia movies targeting viewers of all age groups. The channel claims to have a library of over 300 movies from its network.
The company is in the process of signing deals with advertisers.
Alankar has reserved one slot for regional ‘jatra’, which is popular in Odisha. Going ahead, OTN plans to venture into movie production where Alankar will acquire exclusive rights to the movies.
“Jatra is very popular in Odisha but we do not carry it on our GEC. Hence, a movie channel gives us the opportunity to have jatra in our programming since the length of a full-fledged jatra is about 2–2:30 hours, which is the duration of any normal feature film,” Satpathy added.
Alankar TV is a pay channel priced at Rs 16 per month per household. It is presently available on Ortel Communications’ base pack and local cable platforms. The channel will soon extend to other digital platforms.
Ortel Communications recently completed its IPO and is listed on the domestic bourses.