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No change in Hindi GEC hierarchy in Week 38

MUMBAI: The week ended 20 September had nothing to write home about for the Hindi general entertainment channels (GECs) as the majority of the channels witnessed a fall in their viewership. The pecking order, however, remained unchanged.

As per TAM data (sourced from subscribers), genre leader Star Plus, along with Colors, Life OK, SAB and Sahara One, saw a decline, while Zee TV, Zindagi and Sony Pal gained marginally. Sony Entertainment Television (SET) stayed flat.

Star Plus clocked 580 GVMs (gross television viewership in millions) during the week, compared to 595 GVMs in the week before. Its flagship fiction property, ‘Diya Aur Baati Hum’, became the most watched show on Indian television during the week.

The channel also had ‘Saathiya’, ‘Yeh Rishta’ and ‘Yeh Hai Mohabbatein’ in the top 10 list.

Zee TV, at No 2, saw an increase to 443 GVMs, from last week’s 432 GVMs. While its 9 pm show ‘Kumkum Bhagya’, lost its leadership position this week, the channel’s latest fiction show ‘Bandhan’ saw a promising debut with 4.4 TVMs (television viewership in millions) at 7 pm slot.

Zee TV’s ‘Jodha Akbar’ and ‘Jamai Raja’ figured also among the top 10 shows in the week.

Tam_wk38

Meanwhile, Colors, at No. 3, clocked 412 GVMs. Its fiction property ‘Sasural Simar Ka’ and comedy show ‘Comedy Nights with Kapil’ remained in the top 10 list. On Saturday, 20 September, it aired the super grand finale episode of ‘Jhalak Dikhhla Jaa’, which fetched 5.9 TVMs.

For Colors, the next week’s ratings will be crucial, as it will capture the debut and first week’s viewership of its biggest reality show, ‘Bigg Boss 8’.

Life OK remained at the fourth spot, seeing further decline in the viewership of its extreme dance reality show ‘Dare to Dance’.

SAB and SET were at number five and six respectively. SET’s marquee show ‘Kaun Banega Crorepati’ witnessed its average dropped to 3.3 TVMs, from 3.5 TVMs in the previous week.

Top10_wk38Time spent per viewer:

The TSV of Star Plus in the week dropped to 149 minutes (from 154 minutes), while Zee TV’s increased to 132 minutes (from 128 minutes).

Colors’ TSV remained constant at 116 minutes, while that of SAB dropped to 96 minutes (from 103 minutes).

The TSV of Life OK stood at 86 minutes, compared to 89 minutes in the previous week, while that of SET was at 80 minutes (from 79 minutes). Zindagi’s TSV was 37 minutes compared to 33 minutes in the week-ago period.