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Nitesh Kripalani quits Sony Liv

MUMBAI: Nitesh Kripalani, the brain behind Sony Liv and Liv Sports, has put in his papers after a stint of five years at Multi Screen Media (MSM) in various roles.

Nitesh Kripalani - Executive Vice President - New Media - Business Development & Digital - Syndication- Sony Entertainment NetworkSources confirmed that Kripalani has put in his papers and is currently serving his notice period. His next move is not yet known. He is presently serving the network as Sony Entertainment Network executive VP new media, business development and digital/syndication.

When contacted by, Kripalani declined to comment.

A member of the core management team at Sony Entertainment Network India, Kripalani has international experience in new media, telecom/tech and strategy across start-ups and corporations. He headed three different portfolios including sports, new media and business development and reported to CEO NP Singh.

He joined MSM in 2009 as VP of planning and analysis for Sony Entertainment Network and was promoted to VP of business development and digital/syndication in June 2010, where he chalked out the new media strategy for Sony Entertainment Network and restructured the team.

In April 2011, he assumed the role of SVP new media, business development and digital/syndication and was also the business head for Sony’s digital VoD brand Sony Liv. He was part of the team that led the launch of MSM’s first sports entertainment channel Sony Six by acquiring sports and content rights across territories.

In April 2013, he was further elevated to the role of EVP new media, business development and digital/syndication, launching Sony Liv, and more recently, the digital sports entertainment channel Liv Sports.

Kripalani has vast experience having worked with brands like Office Tiger, Ajuba Solutions, British Telecom and the Thomas Cook group in various roles.

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