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Nickelodeon US teams up with WWE to air ‘WWE Slam City’
MUMBAI: Sports entertainment company WWE and US kids broadcaster Nickelodeon have announced that ‘WWE Slam City’, WWE’s kids property that includes an animated short-form series, will air during the NickSports programming block from 9 to 11 pm (ET) on Nicktoons.
The 26-episode series is comprised of two-minute shorts featuring WWE Superstars John Cena, Randy Orton, Sheamus, The Miz, Rey Mysterio, Kane and Mark Henry in a new animated world.
The NickSports block features a rotating line-up of sports-themed content including series, specials and documentaries from leagues and key athletes, as well as acquired theatrical movies.
WWE Slam City, filmed in the next generation of stop-motion animation, features a new WWE-animated character, The Finisher, who fires all of the WWE Superstars and sends them to WWE Slam City to find day jobs. With John Cena as an auto mechanic, Randy Orton as a zookeeper and Sheamus as a theatre usher, these superstars stay true to their WWE personas as they face life outside the ring with new career challenges.
WWE chief revenue, marketing officer Michelle D Wilson said, “This exciting partnership will allow us to bring WWE’s passionate fan base to the NickSports programming block while also creating new WWE fans through Nickelodeon’s massive audience. WWE programming reaches three million kids each week and we’re sure they’ll be excited to watch WWE on Nicktoons.”
Nicktoons, TeenNick and Nick Jr senior VP, GM Keith Dawkins said, “True to the spirit of the NickSports programming block, WWE Slam City offers kids and their families a fun, fresh way to experience these exciting WWE Superstars, and the series is a great complement to our diverse, and ever expanding, sports line-up.”
WWE added that WWE Slam City is a key component of its larger strategy to expand its reach to kids. In 2013, WWE’s national TV programming reached nearly three million kids each week, representing more than 20 per cent of WWE’s average weekly TV audience. WWE also reaches kids through the No 2 action figure property in the US, WWE Studios productions of The Flintstones, Scooby-Doo WrestleMania Mystery and Christmas Bounty as well as partnerships with Mattel, Kraft Foods, Frito-Lay, Post Foods and MilkPEP.
Since its launch earlier this year, ‘WWE Slam City’ has secured nearly 20 million views across a variety of platforms including WWEslamcity.com, Cartoonium, WWE Network, Hulu, Kabillion, Nintendo and AOL.