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Nick launches Motu Patlu toys
MUMBAI: Kids channel Nick has opened up its popular cartoon ‘Motu Patlu’ for promotional licensing and has launched toys with Yellow Diamond Rings.
Viacom18’s consumer products division has signed its second promotional licensing deal this year after SpongeBob SquarePants with Domino’s earlier to launch junior joy box meals.
It has now signed up with Prataap Snacks Pvt Ltd, the makers of Yellow Diamond Rings, to launch three flavours of corn rings—Masala, Chilli Cheese and Tomato with exclusive Motu Patlu toys like spinners, charms, sling-shooters, snakes and ladders and more.
The consumer products division will further leverage the popular Nick toons by taking them beyond television and bringing them closer to their target audience.
Viacom18 Pvt Ltd consumer products head Saugato Bhowmik said, “Nickelodeon’s rich and diverse portfolio of characters provides us with great opportunities to connect with the consumer in new and exciting ways. Motu Patlu have topped the charts and also conquered the hearts of children across the nation with their fun antics and make for the perfect character for this kind of promotional licensing. We are happy to partner with Prataap Snacks to help our young audiences to play with their favourite characters while enjoying their snack time—the perfect combination.”
Motu-Patlu are two simple but lovable adventurers from a small town in the heartland of India, known as Furfuri Nagariya. The twain have an uncanny ability to attract trouble which only lands them in entertaining and hilarious situations.
The special snack packets will be priced at Rs 5, and will be available across retail stores, modern trade, railway stations, bus stands and cinema halls across North and East India.