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Nick and Sonic plan to engage 600 schools through ‘back to school’ campaigns
MUMBAI: Viacom18-owned kids channels Nick and Sonic intend to engage 600 schools across 19 cities over the next 6-8 weeks through its ‘back to school’ programme.
The six-week long school activity on Nick and Sonic will spread over Mumbai, Delhi, Chennai, Bangalore, Jaipur, Bhopal, Indore, Lucknow, Kanpur, Ghaziabad, Kolkata, Allahabad, Varanasi, Aurangabad, Chandigarh, Nagpur, Meerut, Pune and Nasik.
Nick’s campaign ‘Nickelodeon Class Mein Blast’ will see three of its key franchises ‘Motu Patlu’, ‘Pakdam Pakdai’ and ‘Ninja Hattori’ travelling to 400 schools across 11 cities. It will host fun activities inculcating values around friendship and team-building, characteristics that are synonymous with the Nicktoons.
Nick will take the campaign on-air by inviting kids to watch the channel from 6 to 7:30 pm, answer simple questions and win exciting Nick goodies. The channel is also airing fresh episodes of the three light hearted comedy shows to entertain kids when they get back home from school.
Action and adventure channel Sonic is pumping in the adrenalin with its school campaign ‘Sonic Be the Ranger’. The campaign will see its key franchise ‘Power Rangers’ travel across to 200 schools in eight cities engaging kids through activities that “truly bring out the real ranger in kids”.
With the aim of inculcating bravery and courage in kids, Sonic has appointed a fitness instructor for each of the classroom sessions to teach school children some cool moves around self-defence.
To take this engagement on-air, the channel is inviting kids to come and watch ‘Power Rangers’ from 1 pm to 2 pm every day, answer simple questions and win prizes. Sonic has also introduced fresh content including the new series ‘Extreme Football’. The show follows the adventures of five teams of teenagers who compete every weekend in an extreme football tournament.
Nickelodeon Class Mein Blast has been co-presented by Ranbaxy Chericof with associate sponsors Hajmola Chuzkara, Dabur Red Toothpaste and Act II. Sonic Be the Ranger campaign has associate sponsors Dabur Red Toothpaste and Act II.
Speaking about the campaigns, Viacom18 Media EVP & Business Head, Kids Cluster Nina Elavia Jaipuria said, “The Nickelodeon franchise believes in the touch, play and feel mantra and keeping this at the core of all that we do, we have taken the adorable Nickelodeon and Sonic characters out of the television sets and brought them into the real, day to day environment of the kids. With this large experiential campaign we are sure to bring more laughter and fun to school time.”
Sonic is introducing the ‘Which Turtle Are You?’ activity on sonicgang.com and on its social page facebook.com/sonicgang. Fans will be able to participate in contests and win cool exciting Teenage Mutant Ninja Turtles goodies.