- Tata Group To End All Business Dealings With Cyrus Mistry's Family Firms
- GJM supremo discharged in Madan Tamang murder case
- Trinamool Congress leading in municipal polls
- CoA tells Supreme Court: Sack BCCI's top three office-bearers
- Chandigarh: 10-year-old rape survivor denied abortion by Supreme Court gives birth to a girl
- Gujarat police officers Amin and Barot quit
- After controversy, DD denies blacking out Tripura CM, says speech was aired
- Sierra Leone mourns 100 children among dead in massive flooding
NGC to kick start second season of ‘Covershot’ in April
MUMBAI: Infotainment broadcaster National Geographic Channel (NGC) has announced that its reality TV show on photography ‘Covershot’ will be back for a second season in April.
This time, the aim is to unlock ‘Mission North-East’ and there will be 10 episodes with 10 contestants. ‘Nat Geo Covershot: Mission North-East’ will take viewers on the exquisite north-eastern trail, with host Shibani Dandekar and judges Rajiv Laxman and Lana Šlezić.
To get the ball rolling, the channel has organised a photo exhibition of the pieces clicked by last year’s contestants.
Targeting agencies such as Group M, Madison, ZO, Starcom, Lodestar and Mediacom, across Delhi and Mumbai, from 27 January to 4 February, for the photo exhibition, NGC aims to create a buzz and conversation around the aspirational field of photography and their successful ‘Covershot’ property in its latest season.
While the exhibition in itself is a treat for the layman and photography enthusiasts alike, it appears yet again that the show served as a brilliant platform for amateurs to showcase their talent.
Besides, at a time when NGC is all set to launch one of its biggest properties for the year, the photo exhibition acts as an engaging springboard for reaching out to multiple stakeholders, including their key partners.
Fox International Channels VP of marketing Debarpita Banerjee said, “When the show itself is such a visual treat, the best way to announce the launch would but naturally be through its visuals. A walk down the exhibition aisle would demonstrate the length and breadth of talent showcased on ‘Covershot’.”