22 Nov 2017
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News viewership retreats after hitting a peak in election results week

MUMBAI: The viewership of news channels normalised in Week 12 after attaining an unprecedented peak in Week 11, when the results of five state assemblies including Uttar Pradesh were announced.

In the English news genre, India Today Television pipped CNN News18 to bag the No. 2 position. CNN News18 slipped to the third while the other three players maintained their ranking.

English news urban and rural top 5 channels week 12 yr 17
Top Hindi news channels in U+R HSM

The Hindi news genre pecking order in urban + rural Hindi-speaking market (HSM) virtually remained unchanged with Aaj Tak leading the pack.

Hindi news urban and rural top 5 channels week 12 yr 17
Top Hindi news channels in Urban HSM

In urban HSM, the only change happened at the fifth position with News Nation pushing News18 India out of the top 5.

Hindi news urban top 5 channels week 12 yr 17
Top Hindi news channels in Rural HSM

In rural HSM, India TV moved up to the third position after slipping to fourth position in the previous week.

Zee News fell to the fourth position while India News replaced News24 at the fifth position.

Hindi news rural top 5 channels week 12 yr 17Top English business news channels

After losing out to ET Now in the previous week, CNBC TV18 recaptured the top spot in Week 12. The other positions remained unchanged.

English biz news urban and rural top 5 channels week 12 yr 17
Top Hindi business news channels

The Hindi business news genre viewership also settled to its normal position.

Hindi biz news urban and rural top 2 channels week 12 yr 17

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