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News channels see more than 20% dip in viewership in Week 41
MUMBAI: Hindi and English news channels saw a 20% dip in their viewership, according to BARC data for the week ended 14 October.
News channels across the board had seen a massive jump in viewership following the terrorist attacks at Uri and the retaliatory attack by the Indian Army on terrorist camps in the Pakistan-occupied Kashmir (POK).
With the debate around surgical strike being overtaken by other developments, the viewership of news channels reflected the shift in emphasis.
While the viewership of the top four English news channels saw an average 25% drop, that of Hindi news channels shrank by 20%.
English news channels
Among English news channels, CNN News18 and NDTV 24×7 saw the highest drop at 29.9% and 29.6% respectively. Times Now lost 24.55% viewership over the previous week, while India Today Television’s viewership dipped 14.61%.
The English news genre did not see any dramatic change in the pecking order, except for the entry of BBC World News in the top 5. The channel dislodged NewsX from the fifth position.
Hindi news channels
In the Hindi news genre, Zee News saw the highest drop in viewership. Zee News and Aaj Tak saw respectively 23.1% and 20.01% drop in their viewership.
The viewership of India TV and India News shrank by 17.05% and 14.83% respectively. ABP News viewership fell by 19.20%.
The top 3 remained unchanged while ABP News moved up to the fourth position, pushing Zee News to the fifth spot.
Top Hindi news channels in Urban HSM
The urban Hindi-speaking markets (HSM) saw India News overtake ABP News for the fourth position.
Top Hindi news channels in Rural HSM
There was no change in the rankings for rural HSM.
Top English and Hindi biz news channels
The pecking order of the English and Hindi business news channels also remained unchanged.