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New Year smiles on Hindi GECs
MUMBAI: The first week of 2015 has brought some cheer to the Hindi general entertainment channels (GECs) as most of them witnessed gains on the back of special programming they aired on the New Year’s Eve.
Genre leader Star Plus was the biggest gainer in the first week of 2015 (week ended 3 January) with the addition of 58 GVM (gross television viewership in millions) on the back of ‘Big Star Entertainment Awards 2014’. It continued to have a strong fiction line-up during the week.
Colors, which held on to its second position, added 28 GVM as per TAM data for cable and satellite homes in the Hindi-speaking markets. While it aired ‘Got Talent World Stage Live’ on 31 December, it also got good viewership for the finale of ‘Bigg Boss 8’. While it continued to lead in non-fiction programming, three of its fiction shows also made it to the top 10 fiction shows list.
Zee TV, which saw a marginal gain of 2.4 GVM over the previous week, had aired a two-hour special ‘New Year Dhamaka’ on 31 December. This week most of its top shows saw decline in average viewership.
Life OK also witnessed a single-digit gain (9 GVM). ‘Mahakumbha’, its latest mythological thriller, emerged as its top-rated show with a peak of 3.6 TVM.
However, Life OK’s lead over Multi Screen Media’s SAB has shrunk to 3 GVM during the week. The latter added 16 GVM on the back of the launch of a new weekend show and a two-hour New Year special, ‘Family Antakshri’.
Despite gaining 28 GVM, MSM’s flagship channel Sony Entertainment Television (SET), however, remained at the sixth spot.
SET’s gain can be attributed to its longest-running show ‘C.I.D.’, which saw a spike in viewership, and the airing of movies like ‘Dhoom 3’, ‘Kill Dill’ and ‘Dilwale Dulhaniya Le Jayenge’.
Events, special shows & new launches
The three-and-a-half-hour ‘Big Star Entertainment Awards 2014’ on Star Plus delivered a viewership of 10.6 TVM and garnered a gross viewership of 75.7 million.
‘Got Talent World Stage Live’, Colors’ two-and-a-half-hour event, delivered a viewership of 6.2 TVM and garnered a gross viewership of 30.6 million. The channel also aired ‘Bigg Boss Season 8 Finale Ka Twist’ on 3 January at 9 pm. The two-hour finale episode delivered a viewership of 7.3 TVM and clocked gross viewership of 33.3 TVM.
Zee TV’s ‘New Year Dhamaka’ delivered a viewership of 1.6 TVM and gross viewership of 6.4 million.
The hour-long launch episode of SAB’s ‘Great Indian Family Drama’s delivered a viewership of 2.1 TVM, while ‘Family Antakshri Naye Saal Ka Jashn’ delivered a viewership of 2 TVM and gross viewership of 8.5 TVM.
Top 10 fiction shows
Star Plus continued to lead the list with four shows. Colors managed to get three of its shows in the list, while Zee TV had two and SAB one .
While Colors’ ‘Bigg Boss’ and ‘Comedy Nights With Kapil’ continued to top with 7.3 and 6.3 TVM respectively, at the third spot was SET’s ‘C.I.D.’, which, due to a high-point in the storyline, managed to clock 5.1 TVM.
At the 4th and 5th spots were Zee TV’s ‘Saregamapa L’il Champs’ and ‘Neeli Chhatri Waale’ with viewership of 4.5 and 3.9 TVM respectively.