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Network18 launches India’s local news portal www.News18.com

MUMBAI: Network18 has announced a local online news strategy with News18.com. It is being positioned as the country’s India’s first web, mobile and tablet service to focus on news at the state and city level.

News18.com was launched on 26 January. Available on the web, on mobile phones and tablets, and as downloadable apps for iOS and Android devices, News18.com currently covers seven states: Bihar, Chhattisgarh, Jharkhand, Madhya Pradesh, Rajasthan, Uttar Pradesh and Uttarakhand. It will expand the remaining states of the country over the next 18 months.

News18.com draws on the local news­‐gathering expertise of the ETV network of news channels, whose Hindi service cover these seven states. The reach of ETV News into every corner of these states generates a stream of news, updated by the minute.

People can now follow all of these news reports, in the form of video clips, instant updates, and text stories, on News18.com. The aim is to have coverage of local developments and issues will keep users fully informed about the home state and city.

Highlighting the importance of local news, Web18 CEO Lakshmi Narasimhan said, “News18 is a completely fresh approach to covering news online. With Internet penetration and smartphones users galloping in tier 2 and 3 towns, it is important to provide a convenient platform to consume news.

This is the information century, with content consumption at an all time high. For somebody living in Bihar or Rajasthan it is no longer sufficient to simply know what is happening in Delhi. News18 brings you closer to your world and gets you news that truly matters to you.”

IBNLive.com, News18.com head Arunava Sinha is confident that readers will enjoy the interactive user-­experience of the site. “News18.com will give readers a totally fresh and unique content experience. Watching live TV on the mobile and on the dektop, keeping track of the latest developments through live tickers and smart app alerts, sharing the news of one’s choice with friends on Facebook and Twitter – users will be able to do it all.”