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Network18 joins Times Internet’s Colombia Audience Network for publishers
MUMBAI: Network18, one of India’s three biggest publishers, has joined Times Internet’s publisher community Colombia Audience Network (CAN). With over 60 publisher partners, the network now occupies over 55% page views across Top 10 news content publishers on mobile, along with reaching over a quarter of a billion users per month worldwide.
The platform serves personalised content and video recommendations in addition to branded content, serving more than nine billion native recommendations per month. This translates into millions of hours of engaged time spent by consumers reading content and watching videos via CAN in over 11 languages.
Along with Times Internet-owned properties, the other properties that are working with CAN include Network18’s premium publications such as News18, Firstpost.com, and other leading news publications like Punjab Kesari, Sandesh, Dinakaran, Udayavani, The Tribune, India TV, Bartaman Patrika, Andhra Jyothy and more.
CAN generates its personalised content recommendations via Times Internet’s proprietary advertising technology, which reviews more than 4,000 data points across the 250 million user base to generate personalised recommendations.
CAN’s continued expansion of its publisher network across all major verticals in India adds to the content marketing opportunity for brands and publishers. It significantly increases publishers’ ability to strengthen their relationships with the biggest marketers including the Top 500 brands in the country. Brands, on the other hand, benefit by getting their content discovered via a large network.
The platform’s increased consumer-relevant advertising not only helps publishers earn more revenue but also helps elevate their publications’ brand value for top marketers of the country. The platform’s deep analytics that go to the extent of providing key audience information make it the most preferred platform for marketers.
Talking about the partnership, Times Internet chief revenue officer Gulshan Verma said, “We are very excited to see Colombia Audience Network reach over a quarter of a billion users globally driving further engagement for marketers and publishers. Today, the Colombia Audience Network is not only the largest content discovery platform in India but also is directly powering the majority of page views in the 10 largest publisher groups in India. This will allow marketers to feel comfortable working with the platform not only in terms of the scale and the products we offer but also the quality of our premium publisher network.”