21 Sep 2017
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NDTV to air third edition of ‘Save Our Tigers’ campaign from 5 April

MUMBAI: Carrying forward its mission to save tigers, NDTV has partnered with Aircel to launch the third season of its ‘Save Our Tigers’ campaign.

The current edition will focus on and highlight key factors including existing buffer zones and corridors that need to be clearly identified and controlled, ensured by the forest department, local community involvement, strengthening the forest department, human-animal conflict management solutions, bio-diverse forest areas to remain inviolate, and push for political will.

The launch of the third season witnessed the coming together of personalities from different walks of life to participate in a panel discussion and set key focus areas for the season. Some of the personalities present were WPSI executive director Belinda Wright, Aircel chief marketing officer Anupam Vasudev, Dr K. Ramesh from Wildlife Institute of India, NTCA ADIG S P Yadav, Wildlife Conservation Trust director Dr Anish Andheria and Sanctuary Asia editor Bittu Sahgal. The show was anchored by NDTV Group CEO Vikram Chandra.

All the issues and factors discussed by the panel during the campaign will air on 5 April at 9:30 am on NDTV Prime and at 6 pm on NDTV 24×7.

NDTV Group CEO Vikram Chandra said, “NDTV is overwhelmed by the nationwide response received for the first two editions of the campaign. We are now coming up with the tiger agenda for the third edition and will
be looking at key factors such as reducing man-animal conflict, protecting tiger habitats, strengthening the forest department and more.”

Aircel chief marketing officer Anupam Vasudev added, “Aircel has been passionately working towards its initiative ‘Save Our Tigers’ with noted conservationists and organizations with an aim to create mass awareness on the plight of the magnificent tiger and rally efforts to save it. We are confident that like the past two editions, this year’s edition of Aircel-NDTV ‘Save Our Tigers’ campaign will further increase the level of participation and support for the cause.”

Launched in 2010, the campaign’s objective was to set the tiger agenda for the nation.