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NDTV Good Times to launch ‘Jaipur Jewellery Show’

MUMBAI: Lifestyle channel NDTV Good Times has announced the launch of ‘Jaipur Jewellery Show’.

Hosted by Bollywood actress Amrita Rao, the five-part series will take viewers through some of the reputed and oldest jewellery houses of Pink City, who have been crafting masterpieces in precious and semi-precious stones for generations.

The show will premiere on 20 November and air every Friday at 8 pm. Presenting gems and jewels, Rao will bring out the best of the jewellery she sports through the episodes, touching upon various aspects of jewellery in her conversations with the jewellers.

Bhirdichand Ghanshyam Das, Rawat, Surana, Rambhajjo, Entice and Gemfields will be a part of this series.

NDTV Good Times channel head Arati Singh said, “India is known internationally for some of the most beautiful jewellery in the world and the Jaipur Jewellery Show is one such event that showcases this rich heritage and we are happy to be partnering with the event to discover these traditional styles of jewellery with some of the eminent jewellery houses from the city who have put Jaipur on a global jewellery market through this new series.”

The series also celebrates 13th season of Jaipur Jewellery Show, the event that showcases some of the best collections from the famed jewellery houses in Jaipur including kundan, meena and polki work to the more global players.

Jaipur Jewellery Show committee member Mahavir Sharma said, “Jaipur Jewellery Show’s partnership with NDTV Good Times, India’s only lifestyle channel is a step further to showcase the rich craftsmanship of jewellery houses from the city and reach out to wider target audience. It couldn’t have got better with Amrita Rao as a muse for the show, as she embodies the right mix of modern and traditional Indian women. We are hopeful that the series will create magic for years to come.”

Rao said, “I was always fascinated by jewellery since I was a young girl and thus becoming a muse of the Jaipur Jewellery Show on NDTV Good Times came across as an exciting opportunity to explore the heritage jewellery of Rajasthan with some of the best jewellery houses of Jaipur. I’m confident our viewers shall be informed, surprised and enthralled, with the magical ‘art of heritage jewellery making’ through this series.”