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NDTV, Fortis Healthcare partner for healthcare initiative
MUMBAI: News broadcaster NDTV has joined hands with Fortis Healthcare to launch a joint initiative ‘NDTV Fortis Health4U’ that will urge people to take control of their health.
According to the two parties, non-communicable diseases due to lifestyle patterns have almost doubled in the last decade. Cardiovascular diseases among Indians have greatly increased and this campaign aims to promote ‘healthy living’ as a way of life and raise awareness about taking health precautions to avoid adverse health issues by acting in time.
The campaign will also educate people about the importance of precautionary measures and train them in cardiopulmonary resuscitation (CPR), to be prepared to handle cardiac emergencies which can occur at any time.
NDTV founder and executive co-chairperson Dr Prannoy Roy said, “NDTV is very excited to work with Fortis in a huge nationwide campaign aimed at improving the health of Indians, through greater awareness and by addressing some of the critical health concerns related to the heart. We hope that people benefit from this campaign and empower themselves to make better informed decisions on their health for life!”
The campaign was launched by Bollywood actress Deepika Padukone in Mumbai. The launch event began with a panel discussion moderated by NDTV group CEO Vikram Chandra, and included panellists such as Fortis Escorts Heart Institute (Delhi) chairman Padmashri Dr Ashok Seth, Fortis Hospitals (Bengaluru) chairman Cardiovascular Sciences & Medical Advisory Council Dr Vivek Jawali, NDTV founder and executive co-chairperson Dr Prannoy Roy, Fortis Healthcare executive chairman Malvinder Mohan Singh and Fortis Healthcare executive vice-chairman Shivinder Mohan Singh.
As part of the initiative and lead up to the World Heart Day on 29 September, CPR training sessions would be organised in multiple cities. These on-site camps will train and impart training that is essential for people to save a life.
‘NDTV Fortis Health4U’ campaign will showcase stories of the myriad problems arising from neglecting early signs, ignoring routine check-ups; highlight stories of patients suffering from coronary heart disease and of those born with congenital heart defects. Success stories of recovery aimed at encouraging and counselling others would also be showcased.
Cardiac diseases claim 3.5 times more lives than cancer and are responsible for three times more deaths than tuberculosis in India. The campaign will not only focus on prevention and lifestyle modifications, but will also educate people about how timely diagnosis and CPR training can help save lives.