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NDTV 24×7 loses in a week that sees competitors grow 36.4%
MUMBAI: The viewership of top 4 English news channels jumped 36.4% in Week 3 due to the coverage of the oath-taking ceremony of US President Donald Trump. The total impressions of the top 4 channels increased to 1.61 million from 1.18 million, according to BARC data for the week ended 20 January.
NDTV 24×7, which had been holding strong at the second position for the last few weeks, was the only English news channel to see a drop in its viewership.
The channel’s weekly impressions plummeted 16.45%, taking it to the bottom of the top 5 table. Incidentally, week 3 was also the farewell week of NDTV’s star TV anchor Barkha Dutt, who called it quits after serving for 21 years.
Dutt hosted her last ‘We the People’ weekend show on 15 January. Her last ‘The Buck Stops Here’ show was on 11 January. Since then the weekday show has been hosted by Vishnu Som, except on two occasions when Sreenivasan Jain and Maya Mirchandani anchored the show.
English news leader Times Now’s viewership rose 46.54% 0.69 million impressions from 0.48 million in Week 2.
India Today TV, which overtook NDTV 24×7 for the second position, saw its viewership grow by 31.11% to 0.29 million impressions.
CNN News18 jumped to the third position on the back of 16.57% rise in viewership. It was BBC World News that saw the highest jump in its viewership. The channel moved to the fourth position as its viewership jumped 237.7%.
Top Hindi news channels in Urban+Rural HSM
At the other end of the spectrum, the Hindi news channels saw a dip in viewership with the top 5 channels seeing a dip in viewership for urban + rural Hindi-speaking market (HSM).
The weekly impressions of top 5 Hindi news channels dropped 8.4% 46.5 crore impressions.
Zee News bagged the No. 3 position while ABP News dropped to the fourth position. The other three positions remained unchanged.
Top Hindi news channels in Urban HSM
There was no change in the pecking order in urban HSM where all the channels in top 5 barring News Nation saw a fall in viewership.
Top Hindi news channels in Rural HSM
In rural HSM, Zee News went ahead of ABP News to grab the fourth position. Others held on to their respective positions.
Top English business news channels
The English business news channel also saw a growth in viewership. Genre leader CNBC TV18 grew 42.51%, followed by ET Now which saw a 48.83 jump in viewership.
NDTV Profit/Prime’s viewership rose by 70% on a low viewership base. BTVi and CNBC TV18 Prime HD also saw a growth in viewership.
Top Hindi business news channels
Hindi business news channels saw a growth in their weekly impressions.