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NBA, Sony Six to kick off 2nd season of NBA Jam on 22 Sep

MUMBAI: The National Basketball Association (NBA) and Sony Six are partnering to bring ‘NBA Jam powered by Jabong.com’ back to India for the second consecutive year.

The college basketball and youth festival will travel to 16 cities in India, up from four last year. The event, which takes place from 22 September to 6 December, will feature the largest 3-on-3 tournament ever held in India, with more than 3,000 teams participating.

The travelling interactive basketball festival is focused on growing and eliciting participation in basketball across India by combining exciting on-court competition with interactive games and contests designed to engage college youth and grow the NBA’s fan base.

More than 600 colleges across India will be engaged in order to drive awareness and generate registration for ‘NBA Jam powered by Jabong.com’. NBA talent, including a legend, dance team and mascot, will travel to select cities to engage fans.

Jabong.com is the new powered-by partner for NBA Jam, powering the online event registration and microsite: Jabong.com/nbajam. Jabong.com will create an NBAStore.in experience zone at each NBA Jam venue that will feature the latest NBA merchandise and exciting games to engage youth.

Sprite, the official beverage partner of NBA Jam, will provide students with the opportunity to be a part of its digital activation: ‘Sprite Till I Die’. The activation will allow students to use their Sprite bottles and RFID technology to create a one-minute live music jam and win exciting prizes on the spot. Young graffiti artists can also take part in the Sprite Graffiti Challenge and win exciting prizes. They will also have the option to upload their work on spritetillidie.com to take part in the action.

Adidas, the official outfitter of NBA Jam, will provide players with jerseys for the 3-on-3 tournament. In addition, Adidas will bring back the ‘Adidas Hoopstars’ shooting competition to find the best shooter in each city, who will earn the latest, cutting-edge Adidas basketball gear.

“’NBA Jam powered by Jabong.com’ will be bigger than ever this year, and we look forward to bringing the NBA experience to college students and youth in these 16 cities,” said NBA India MD Yannick Colaco. “From the largest ever 3-on-3 tournament ever held in India to shooting and graffiti competitions, I know sports fans across India will be excited to participate.”

Commenting on this initiative, Jabong.com Founder and MD Praveen Sinha said, “Following our association with the NBA that started earlier this year, we have seen a great response from our customers who are fashion- and sports-oriented. We are yet again elated to join the NBA for these events, which again give us an opportunity to showcase how Jabong is contributing to the basketball enthusiasts in the country and increasing awareness of the sport. We extend our full support to the NBA’s initiative.”

Sony Six business head Prasana Krishnan said, “We take immense pride in partnering with the NBA in bringing the second season of NBA Jam to India. Last year, we went to four cities with this remarkable format and caught the imagination of many Indian sports enthusiasts. It is this overwhelming response that propelled us to return this year taking this cultural extravaganza to 16 cities. With a remarkable format, ‘NBA Jam powered by Jabong.com’ will not only boost basketball participation in the country, but also strengthen the footprint of sports and drive viewership for NBA programmes available exclusively on Sony Six.”

The 3-on-3 national tournament, part of NBA 3X events conducted in 14 countries and 52 cities this year, will include divisions for both men and women ages 16–24. The event will be divided into four zones, with four cities in each zone. The winning team from each city will play the winning teams within their zone for the chance to compete in the national finals which will take place in Pune.

NBA Jam schedule:

Sept. 22 – 23 Chennai Loyola College

Sept. 25 – 26 Guwahati Royal Group of Institution

Sept. 29 – 30 Cochin Sacred Heart College, Thevara

Sept. 30 – Oct. 1 Lucknow BBD University

Oct. 16 – 17 Jaipur Malaviya National Institute of Technology

Oct. 27 – 28 Nagpur Dhanwate National College

Oct. 30 – 31 Bangalore CMR Institute of Technology

Oct. 31 – Nov. 1 Kolkata St. Xavier’s College

Nov. 3 – 4 Chandigarh Punjab University

Nov. 6 – 7 Ahmedabad St. Xavier’s College

Nov. 10 – 12 Bhubaneswar KIIT University

Nov. 13 – 15 Delhi TBD

Nov. 24 – 25 Indore TBD

Nov. 27 – 29 Hyderabad Loyola College

Nov. 28 – 30 Mumbai High Street Phoenix

Dec. 4 – 6 Pune TBD