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MTV’s new show ‘Girls on Top’ to go on air from 7 March
MUMBAI: Music and youth channel MTV has unveiled a brand new show ‘Girls on Top’ that will be going on air from 7 March. The show will air from Monday to Friday at 6:30 pm.
Produced by BBC Worldwide, the show is about three girls trying to survive – dealing with job issues, love issues and also domestic issues. Himalaya Neem Facewash is the title sponsor of the new show.
Viewers will get to see three young women – TV producer Isha (Played by Saloni Chopra), tabloid journalist Gia (played by Barkha Singh), and DJ Revati (played by Ayesha Adlakha) as they make their way through life in a ruthless city. They grow stronger together as they face one difficult circumstance after another.
Viacom18 VP and MTV creative & content head Shalini Sethi said, “With ‘MTV Girls On Top’, we at MTV are all set to take a close look at the lives of three young women trying to make it on their own in a new city. As always, MTV has created the concept of the show keeping in mind the needs and wants of the youth of today. The show will not only showcase the struggles around work, love and life of three independent women, but at the same time will also offer viewers an insight into the changing face of Indian women. MTV’s new show will resonate with all those young women who have ever dreamed of a life outside the confines of societal norms by breaking stereotypes and questioning taboos.”
BBC Worldwide SVP & GM, India and content head for Asia Myleeta Aga said, “Girls on Top is a bold new show that aims at giving viewers an insight into the ambitions and dreams of three headstrong girls living in a cosmopolitan city. The show takes viewers on a journey through their personal and professional lives as they tackle real issues faced by young Indian women today. The casting has been done very meticulously and the setting is very relatable. Following Kaisi Yeh Yaarian which was a huge success, we are really pleased to be collaborating with MTV again on Girls On Top – we are certain that it will resonate with the young and ambitious youth of India.”
The Himalaya Drug Company – Face Care Brand Manager Hemang Vasani said, “Himalaya has been offering Indian girls a reason to look and feel confident for decades now. We are proud to be associated with ‘MTV Girls On Top’ and this heralds the coming together of two iconic brands in India. Himalaya has always assured the Indian girls of their self-confidence and ‘MTV Girls On Top’ will enable us to reinstate our belief.”