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MTV to air new reality show ‘Dropout Pvt Ltd’
MUMBAI: MTV is all set to make young entrepreneurial dreams come true with the launch of a unique reality show ‘Droom.in presents MTV Dropout Pvt. Ltd’.
Powered by Micromax and Maruti Suzuki, the show will see the birth of the world’s first ever start-up formed on television. The Grooming partner is Gillette.
Created by Monozygotic and co-developed by MTV and Monozygotic, the show will premiere on 29 July at 7 pm only on MTV and next day onwards on VOOT.
‘Dropout Pvt. Ltd’ is a show that will take viewers through the process of identifying and transforming ‘dropouts’ into the ideal start-up team and kick-starting their entrepreneurial journey. It is the birth of a first-of-its’-kind start-up company which is formed following a massive nationwide hunt to find hidden gems; the most brilliant people outside the established management and entrepreneurial system. These mavericks will then be groomed by industry leaders through trials-by-fire where they will have to solve real-world business problems in a short span of time.
The panel will include expert businessmen like Sandeep Aggarwal, CEO & Founder of Droom.in; Anisha Singh, CEO & Co-founder Mydala.com; Alok Kejriwal, CEO & Co-founder of Games2Win along with the show’s hosts and creators Raghu Ram & Rajiv Laxman, Co-founders of Monozygotic. They will identify and transform ‘dropouts’ into the dream start-up team to kick-start their entrepreneurial journey.
Speaking about the first season of Dropout Pvt. Ltd., Ferzad Palia, Head, Youth, Music and English Entertainment, Viacom18 said, “India is brimming with young untapped energy keen on making ideas come to life and we at MTV, believe that as the largest platform for everything related to the youth, it is our responsibility to recognize, channelize and mobilize this energy by providing the youth with the right tools to make ideas happen. MTV aims at empowering these youngsters by providing them the biggest encouragement in the form of Dropout Pvt. Ltd. to kick start their entrepreneurial dreams. We at MTV realize that the youth today with their ‘go-getter’ attitude is willing to dream big to achieve their goals. We just want to give them the wings to fly.”