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MTV brings second edition of ‘MTV Bloc Party’
MUMBAI: Youth entertainment and music channel MTV is back with the second edition of its on-ground initiative ‘MTV Bloc Party’.
Presented by Karbonn Smart Mobiles and with the mantra of ‘The More, the Better’, the event this year goes national with a 12-city tour.
This year, the two-day music sensation will be hosted by Nikhil Chinapa and will see international DJs and Indian EDM artists spinning music across all electronic genres like dubstep, trap, progressive, deephouse and more in the night parties.
The MTV Bloc Party wristband will allow the party hoppers access to all the night parties happening in the bloc and club-hop with MTV’s hop-on-hop-off Bloc Party cabs that will ferry them across venues to ensure seamless transition.
MTV India head of marketing, media, and insights Sumeli Chatterjee said, “MTV’s Bloc Party is so much more than just any party. One ticket gives access to multiple parties and a feast of a dance music extravaganza. MTV’s Bloc Party is built around the city and all its uniqueness. Imagine a crazy club-hop where the entire bloc parties with you and the music follows you. And this time around, the theme is ‘The more, the better!’ We’re playing with music, light, and geometry to provide a fun audio-visual experience to people like never before.”
Adding a twist to the tale, this year MTV will be travelling to different blocs across 12 cities like Mumbai, Delhi, Ahmedabad, Jaipur, Kolkata, Chandigarh, Pune, Bangalore, Hyderabad, Indore, Lucknow and Ranchi.
Karbonn Smart MTV Bloc Party pre-parties begin from 7 February and will go on through the next few months.
Through the month of February, these cities will party with artists from the world of electronic dance music (EDM) including Nucleya, Nawed Khan, Lost Stories, DJ Sa, Rohit Barker, Tuhin Mehta, DJ Inferno, Folic State, Qwiver, Bajje Squad and Ez Riser. The exact address of the two-day music bloc party will be announced after that.
In its first edition, MTV Bloc Party created the longest-running party with 20 hours of dance music in Mumbai. One ticket provided access to multiple parties in a single bloc in Juhu and saw DJ Alesso headlining the event. Also performing live were Deniz Koyu, Jean Elan, Cosmo Klein, Simon Dusmore and Shovel, among others.