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MipTV 2014 to focus on Israel

MUMBAI: To spotlight the growing international success of Israeli TV content, television trade event MipTV is hosting ‘Focus on Israel’ as part of its upcoming market.

Organised by Reed Midem, the 51st annual MipTV takes place from 7–10 April in Cannes, France.

Israeli TV series burst onto the international scene around a decade ago, thanks to the production and distribution of innovative formats. This now extends to scripted drama which has become a major export. ‘Rising Star’, ‘Prisoners of War’/ ‘Homeland’, ‘In Treatment’, ‘Hostages’ and ‘I Can Do That’ are among current international hits based on Israeli programming.

According to Eurodata TV Worldwide, more than 60% of entertainment programming launched in Israel in 2013 was original production, as were 50% of fiction series.

Reed Midem director of the television division Laurine Garaude said, “The Israeli audiovisual industry combines innovation and creativity with the cutting-edge use of new technologies to better engage the audience around programming. As the world’s leading event dedicated to content development and new creative trends, it is opportune that MipTV should host this special focus on Israel.”

On 5 April as part of MipDoc, the ‘Co-Production Marketplace: Success Stories from Israel’ will offer insights into the rapidly developing Israeli factual and documentary content market, and hear a series of case studies of successful international co-productions with Israel.

On 6 April, as part of MipFormats, the session ‘Business Opportunities in Israel’ will set out how to work with one of the fastest growing content markets in this special focus featuring major production and distribution companies from Israel.

The main event ‘Focus on Israel’ at MipTV takes place on 8 April in the Palais des Festivals. It features a screening session, ‘Fresh TV From Israel’, showcasing the hottest content from Israel presented by The Wit CEO Virginia Mouseler.

The Israel focus will also feature two dedicated sessions. The first, ‘How to Create Successful Scripted Formats/Dramas’, will look at how exporting fiction in the shape of formats has allowed national topics to attain global success, with Israel being one of the long-standing leaders in this field.

The second session is titled ‘Israeli Innovation Seminar: From Start Up to TV’. In a connected world, great content must be paired with an engaged audience around an epic experience which links two inseparable worlds of TV and technology, where creators work together to produce great storytelling—an area in which Israel has excelled in recent years.

Companies featured as part of the ‘Focus on Israel’ include The Israel Export and International Cooperation Institute, Keshet International, Dori Media, Armoza Formats, Satlink Communications, HOT, Acappella – The Big Picture, The Box/Screenz, Reshet, United Studios of Israel, YES, United King Films (Telad), Invest in Israel – Ministry of Economy, i24news, Talit Communications, Ananey Communications, and Gil Productions.