- OnePlus 5 to come with Qualcomm Snapdragon 835, first smartphone in India
- Apple TV updates Twitter with live 360 degree videos feature
- Infosys Ltd announces its new strategy to hire and train 10,000 American workers over the next two years.
- Uber will roll-out new feature in India, enabling users to unlock custom Snapchat filters
- Hollywood star Brad Pitt visits India to promote his Netflix release 'War Machine’
- Wolrd Organisation UN denies Pakistan’s claim that Indian troops targeted UN vehicle near LoCs
- Special Central Bureau of Investigation (CBI) court grants bail to five accused in coal case against Naveen Jindal
- Prime Minister Narendra Modi stresses on reducing dependence on other countries for getting medical equipment, to make treatment affordable for people
- Devendra Fadnavis chopper crash lands in Latur, Maharashtra CM and team escapes unhurt
MIB warns news channels against airing promotional programmes in garb of news items
MUMBAI: News channels have been warned by the Ministry of Information and Broadcasting (MIB) against airing promotional programmes in the garb of regular news items.
“It has come to the notice of the Ministry that some TV channels are indulging in telecasting the advertisements/promotional programmes including those of Institutions/Organizations offering educational/financial solutions or solutions for medical problems, etc. which are masqueraded as news items thereby misleading audience,” the MIB said in a recent advisory to the channels.
Some news channels tend to air such programmes as “exclusive” or “live interview” with the management representatives of the organisations.
“The format of which is made to look like as if it is a regular news programme/panel interview/discussion while there is no indication anywhere on the screen that it is a promotional programme,” the Ministry noted.
The telecast of such programmes is “misleading”, the Ministry remarked, adding that the viewers watch such programmes believing them to be news items.
The airing of programmes in such a manner would be considered as the violation of the programme and advertising code, Deccan Herald reported.
“All the channels are advised to follow the provisions contained in Rule 7(10) of the Advertising Code scrupulously and exercise caution in this regard,” the Ministry said.
Any violation of the provisions of the programme or advertising codes would attract penal provisions stipulated in Section 20 of the Cable Television Networks (Regulation) Act, 1995 and the terms and conditions of uplinking and downlinking guidelines, it added.