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Media Worldwide launches Marathi music channel Sangeet Marathi
MUMBAI: After establishing national presence via Music India and expanding its footprints in the regional markets of West Bengal with Sangeet Bangla and the Bhojpuri hinterland with Sangeet Bhojpuri, Media Worldwide has now launched its fourth music channel called Sangeet Marathi.
Catering to the Marathi audiences across India, the channel went live on 18 September.
The channel has got on board FMCG major Hindustan Unilever’s brand Fair & Lovely as its launch partner.
Media Worldwide director Nisha Chothani said, “We are aggressively following a newer format of programming hitherto not seen before on Marathi channels. Some of the programming you will see on the channel is definitely unconventional from the Marathi channel point of view till date and we hope to bring these formats of programming to the fore for our Marathi audiences.”
Added Media Worldwide MD Prashant Chothani, “We at Media Worldwide are extremely excited with this new venture. With the prominence of the Marathi cinema and its notable music, starting a regional channel for the same has been on our minds for a long time now. And, we are happy that it is finally happening. We hope to highlight the exuberance of the Maharashtrian culture via their music and hope to reach out to our new audiences across the country.”
As reported earlier by TelevisionPost, the company had roped in Deepak Dewoolkar as the channel’s chief creative officer.
Sangeet Marathi will compete with 9X Jhakaas in a genre that is pegged at Rs 25 crore (Rs 250 million). Adhikari Bros’ Maiboli, which launched as a Marathi music channel, has also started airing Marathi movies. Moreover, Zee Marathi and its sister channel Zee Talkies play Marathi music content in certain programming bands during the day.