22 Sep 2017
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Max launches two short-format comedy fillers

MUMBAI: Aiming to provide entertainment beyond movies, Max has launched two short-format comedy fillers titled ‘Bittu Bak Bak’ and ‘Fully Deewana’, giving its viewers a reason to laugh instead of just watching regular advertisements.

The fillers are formulated to leave viewers in splits with interesting Bollywood facts presented in a comic manner. The channel has roped in comedians Krushna Abhishek, Bharti Singh and Paresh Ganatra for the making of these fillers.

Sony Max VP and head of programming Udayan Pradeep Shukla said, “For a library channel like us, it becomes a little difficult. On a general entertainment channel, the audience is conditioned to come back, but on a movie channel, that’s not the case. It was thus imperative for us to think of an idea that was unique and holds the viewers’ attention. The films are outright funny and will give the audience an opportunity to laugh in between the films.”

In a classroom set-up, ‘Bittu Bak Bak’ showcases the plight of a desperate teacher (Krushna Abhishek) who pulls out all stops to ensure his student Bittu (Bharti Singh) makes an improvement in class and succeeds in life. However, Bittu, who seems to be bitten by the Bollywood bug, infuriates his teacher with hilarious responses that have a Bollywood connect. The filler will also provide Bollywood trivia.

‘Fully Deewana,’ on the other hand, showcases comedy gags of some of the most iconic Bollywood scenes. The gags will be performed by comedians Krushna Abhishek, Bharti Singh and Paresh Ganatra, capturing memorable Bollywood scenes in a comic fashion.

Abhishek stated, “I have a long-standing relationship with Sony and genuinely speaking, I feel it is my extended family. There is a certain comfort level that I feel whilst working for the channel. We have played many popular and downright hilarious characters from Bollywood that we could think of. I thoroughly enjoyed showcasing my ‘filmi deewana’ side and am hoping the viewers will enjoy it too.”

Singh added, “I have heard people complaining about ads on TV, especially during movies. But now, the audience will get to see comedy snippets in which Krushna Abhishek, Paresh Ganatra and I will ensure that they don’t have a reason to surf channels even during a commercial break.”