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Mainline Hindi GECs take top three slots for first time since BARC rollout of rural data
MUMBAI: Impacted by the free-to-air (FTA) general entertainment channels ever since BARC rolled out all-India data including rural, the mainline Hindi GECs seemed to have found their mojo back in Week 3 of 2016.
For the first time, the mainline Hindi GECs occupied the top three slots since the rollout of all-India data.
While Colors and Star Plus maintained their respective positions as the top two channels, Zee TV occupied the third slot.
The fifth and sixth positions remained unchanged with Star Utsav and Life OK occupying the same. The seventh and eighth positions were interchanged between Sony Pal and Rishtey. At the ninth slot, SAB TV moved one slot up over the last week.
DD National returned to the top 10 position while Sony Entertainment Television (SET) was went out.
Top 5 shows
The top five shows during the week remained unchanged except ‘Jamai Raja’. The Zee TV show entered the top five by taking the fifth position. Star Plus’ ‘Yeh Hai Mohabbatein’ was at the fifth position in the previous week.
The pecking order of the Hindi movie genre saw a major shift with Star Gold taking the top position. The previous week’s top channel Sony Max was relegated to the third position while Zee Cinema moved up to the second position. Movies OK and &Pictures maintained their respective positions at fourth and fifth.
Star Gold had three films in the top five programmes of the week, while Zee Cinema and Sony Max had one each.