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Life OK to air love story ‘Baawre’ on 2 June

MUMBAI: Life OK is set to launch a love story, ‘Baawre’, showcasing a journey of conflict and passion.

Baawre LogoPremiering on 2 June, the show will follow the channel’s new experimental philosophy of dual primetime slot by airing at 7 pm and 10 pm from Monday to Friday.

‘Baawre chal jahan chalen mann ke paon re’ will also mark the television debut of the popular writer Neelesh Misra. Content Project, Misra’s company, has co-produced the show along with Sudhir Mishra’s Sunshine Productions.

Abhishek Rawat as Nikumbh in Baawre Chal Jahan Chalen Mann Ke Paon Re (2400x1590)Misra will be seen in the show as a ‘sutradhar’ who links and holds the story together. The show aims to give the viewer an innovative and creative style of storytelling on television.

Life OK general manager Ajit Thakur said, “Every show that we have launched, we have introduced our audiences to new and fresh concepts and formats by experimenting, innovating and reinventing the wheel at every step. With the launch of Baawre we are redefining the way a love story is told and presented to the viewers. At the centre of the narrative are not just the two protagonists, but for the first time, a ‘sutradhar’ that is essayed by popular storyteller and Bollywood writer Neelesh Misra. We are confident that with our unique approach to storytelling and extremely identifiable characters, we will be able to connect with the audiences strongly.”

Vinita Joshi as Yamini in Baawre Chal Jahan Chalen Mann Ke Paon Re (1596x2400)The show stars Abhishek Rawat and Vinita Joshi in the lead roles, wherein they are showcased as a director and singer respectively. He wants to stay in his own city Lucknow and make it big while she wants to tread on the path paved by her father.

Nikumbh (Rawat) is a successful playwright, a purist who believes in his talent, while Yamini (Joshi) is a singer whose career has been moulded by her father Raghavendra. She is a part of the very world that Nikumbh despises so much. As fate would have it, Yamini ends up as the heroine in Nikumbh’s play and gets drawn to his talent and ideals, and falls in love with him.

Shot in the city of Lucknow, the show explores multiple facets of the city that blend with the storyline.