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‘KBC 9’ on TV in September at 9 pm

MUMBAI: Sony Entertainment Television (SET) is all set to launch its popular game show ‘Kaun Banega Crorepati’ in September.

The Amitabh Bachchan-hosted show, which is coming back in its ninth season after three years, will be aired at 9 pm, every Monday to Friday. The new season will replace the channel’s other show ‘Beyhadh’, which will shoot its last episode on 22 August.

“‘Beyhadh’ is a finite series and will come to end in August. The 9-pm slot will be replaced by the ninth season of KBC in September. We have lined up several new shows which will be launching in the coming three months,” SET EVP and business head Danish Khan told TelevisionPost.com.

With the new season, the channel is making some changes to its format. Besides being on a grander scale than the previous seasons, the new edition will focus on common people and real-life heroes. The presentation of the ninth season is kept subtle with no added jazz like movie integration. The show has already locked in three sponsors—Reliance Jio as the presenting sponsor, and Vivo Cameras and Mobile and Ching’s Secret as co-sponsors.

SET has lined up numerous shows for the coming three months. These include shows like Frames Productions’ ‘Super Dancer 2’, Swastik Productions’ ‘Porus’, Alchemy Productions’ ‘Haasil’, Pratik Sharma’s ‘Ek Deewana Tha’ and Shashi–Sumeet’s ‘Yeh Un Dinon Ki Baat Hai’. The channel has been working on these shows for the past year and a half.

The exercise of launching new shows will start with the premiere of the mythological show ‘Vighnaharta Ganesh’. The show will be aired in the week of Ganesh festival, from 22 August onwards, at 8 pm, every Monday to Friday. It will replace the mythological show ‘Sankat Mochan Mahabali Hanumaan’.

The channel is planning to offer only mythological shows at 8 pm, as this slot is apt for family viewing series. “‘Vighnaharta Ganesha’ is coming in a very fertile slot as there is a set of audience who were watching ‘Hanuman’, which was our popular show. We are hoping with ‘Ganesh’ that bond will continue. For the past two years, the 8-pm slot for Sony has been very good for family viewing. If one looks at the profile of that slot, we got three generations viewing the show and it has been across world markets. It has a set of audience who are not only watching the show, but it has also been a learning experience for the new generation. We hope to expand that franchise. In fact, after ‘Ganesh’ we are planning to slot another mythology in the same time band,” Khan stated.

‘Vighnaharta Ganesha’ will dramatise the Hindu deity Ganesh’s journey and his struggle to become Paramdevta (Supreme God). It will be interspersed with the wisdom passed down by Ganesh, and will also dwell on the various characters and gods connected with him. The channel has planned the show for 150–200 episodes.

Several shows are produced around Ganesha. In order to differentiate from all the existing shows, the producer of ‘Vignaharta Ganesh’ is aiming to offer a visual experience along with a story. Produced by Contiloe Pictures, for the first time on Indian television, the show is shot with a motion capture camera.

Contiloe Pictures CEO Abhimanyu Singh said, “Mythology can be interpreted again and again in different ways and is always relatable to everyone. Using motion capture technology, we are offering a very different visual experience. With the new technology, we are able to apply human expression to the animated character. It is a mix of 3D. With the advancement of technology, visual effects as a tool are going to become more relevant and important for story makers to tell the story.”

The channel has locked in three main sponsors for the show—India Gate Basmati Rice, Dollar Big Boss and Kent Ro Purifier.

Although the channel has its own set of dedicated viewers for the 8-pm slot, SET is planning to reach out to a new set of viewers through a 360-degree promotional and marketing strategy. The channel is giving special emphasis on digital. There will be a special video featuring behind the scenes and the making of ‘Vignaharta Ganesh’.

“Our job is to reach out to a new set of people and Sony is a very fertile channel when it comes to promoting shows. We will use all the tools—outdoor, print, digital. Digital is a very important tool today. We have created videos around the making of the show which we will be available on digital. Digital has its own ability; if content is good, it will go viral,” Khan said.