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‘Kawach’ to occupy 8 pm weekend slot; 2nd season of ‘Naagin’ by Oct
MUMBAI: Colors will replace leadership show ‘Naagin’, which runs at 8 pm on Saturdays and Sundays, with ‘Kawach…Kaali Shaktiyon Se’ from 11 June.
The production house, however, remains the same. Like ‘Naagin’, Balaji Telefilms is the creator of ‘Kawach…Kaali Shaktiyon Se’.
Colors CEO Raj Nayak believes that the new show has the potential to become another trendsetter like its predecessor ‘Naagin’. “We are confident that ‘Kawach’ will do well. The success of ‘Naagin’ has led us to believe that the Indian viewers have a huge appetite for stories which dangle on the realms of the unknown. Going by the efficacy of this research, we bring to the viewers ‘Kawach’ – a show that talks about love, demonic possession and exorcism. We can afford to experiment. We would rather do it now than wait for a few months after which we might not get the same response for ‘Naagin’, he said.
Sticking to the finite fiction series space, ‘Kawach’ will have 26 episodes. “We plan to air 26 episodes for the first season. Our target viewership is urban adults who are above 18 years. However, just like ‘Naagin’ which was also popular among rural viewers, we expect the same kind of response in the case of ‘Kawach’,” Nayak said.
However, that does not mean the end of the road for ‘Naagin’. “Naagin will be back for a second season by October. In fact, ‘Kawach’ too will have a second season,” he said.
‘Kawach’ happens to be the story of a lover’s soul gone rogue, returning to haunt the relationship of a married couple. It stars Mahek Chahal as Manjulika, who plays Rajbir’s (Vivek Dahiya) dead lover whose soul returns to haunt him and his wife Paridhi (Mona Singh) after her death.
‘Kawach’ is supposed to signify Paridhi’s shield of love, which protects Rajbir from Manjulika’s rogue soul that returns from the dead to haunt the married couple.
When asked if ‘Kawach’ resembles the ‘Zee Horror Show’ of early 1990s vintage, Nayak said this is not a horror serial. “It is the story of a couple and a threat to their relationship,” he added.
Speaking about the show, Ekta Kapoor said, “Supernatural themes in recent times have tasted much success across the entertainment industry. Be it in films or on television, audiences enjoy watching stories based on myths and folklore. ‘Kawach…Kaali Shaktiyon Se’ will witness evil energies taking center stage as the goodness of love will be tested in all its glory. The show will evoke a multitude of emotions amongst viewers – be it empathy for Rajbir, hatred for Manjulika or reverence for Paridhi. With a strong VFX team in place, ‘Kawach’ will be our next visually spectacular proposition on Colors and we look forward to strengthening our association with the channel further.”
To promote the show, Colors has planned a series of on-gound activations at more than 130 Hanuman temples across Hindi-speaking markets where a “Kawach kit” comprising a Hanuman Chalisa and a Hanuman Kawach will be distributed among devotees.
On the digital front, an extensive outreach has been planned utilising multiple social media platforms including Facebook, Twitter and Instagram.