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Kannada channel BTV News assigns ad sales duties to Aidem Ventures

MUMBAI: HD Kannada news channel BTV News has assigned its ad sales duties to independent media consulting, marketing and advertising company Aidem Ventures.

BTV News, the channel supported by media network Eaglesight Media Pvt Ltd, went live on 11 July 2014.

BTV News MD GM Kumar said, “We are extremely confident that this collaboration with Aidem Ventures will aid us in monetising our advertising inventory better. They have been managing the ad sales for some of the biggest news brands from India and abroad. So, we saw Aidem’s ability to position channels in the advertiser market in a way that works both in the favour of the advertiser and the channel. Since BTV News is one of the leading channels in the Karnataka news space, it was important for us to assign the monetization to a team that truly comprehends the value of such an offering.”

Aidem Ventures Pvt Ltd director Vikas Khanchandani said, “At Aidem Ventures, we have always created success stories for the channels we have been assigned. Bagging BTV News is a huge leap towards our goal to build a more rock-solid news media cluster of regional as well as international news channels in our kitty. With this deal coming through, we have expanded our footprint in the Kannada-speaking belt. BTV News has tremendous potential and we are glad to be associated with it.”

Apart from DTH services like Airtel Digital TV and Videocon d2h, the channel is also available on cable networks like Hathway, Act, IN Cable, Siti and Den Networks.

The channel is available on YouTube as well as for download as an app on Google Play. This aims to give advertisers the advantage of reaching viewers on TV and across other connected devices as well.

Aidem is also the exclusive media representative for regional channels like Jaya TV Network, Kolkata TV, Dangal, Bhojpuri Cinema, Flowers TV, Aapla Talkies, Kasthuri TV along with international channels like Al Jazeera English (AJE), Al Jazeera Arabic, Al Jazeera Documentary and Al Jazeera Mobasher.